Comtrade Gaming Migrate, Don’t Tolerate
On the back of securing platform certification in Brazil, Steven Valentine, Chief Commercial Officer of Comtrade Gaming, discusses new features for iCore, expectations for the market and the latest goings- on for CG Games.
Comtrade Gaming's bread and butter is its iCore offering, a comprehensive online gaming and PAM platform. Constantly being advanced every three weeks and no downtime, these new versions are typically a mixture of two things, explains Steven Valentine, Chief Commercial Officer.
"Tese versions comprises features and functionalities we've developed specifically for them that they're asking for on their roadmap, as well as features from our roadmap which get included as well. Tese two streams of development are constantly ongoing for our clients and being delivered every three weeks. What operators value most is that with iCore platform we form a dedicated development team for each client, working exclusively on each operator's roadmap giving them highest possible attention and speed to market for successful growth and brand differentiation."
Operating in a dynamic and competitive space with a lot of moving parts, the mix between in-house development and external demand for features is something a lot of companies are managing these days, especially with the push towards customisation and differentiation. "For us that mix is probably around 50-50, but from a client perspective it's 20 per cent theirs and 80 per cent new because they've got all of the other features that other clients are requesting being fed into it."
In terms of what's being asked for by clients, it's a mix of player engagement tools and bonusing on the back-end side of things. In response to this demand, Comtrade has introduced a new Campaign
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tool, upgraded Tournaments and Jackpots modules which reduces reliance on third-party solutions like CRM and gamification systems.
With iCore Campaign operators can now setup automated campaigns ensuring personalised player journeys with communications and rewards for successful conversion and retention. Tournaments have been upgraded with real-time front-end widgets for players tracking their positions and rewards during gameplay. iCore bonusing is one of the best on the market for casino and sportsbook with almost endless bonus variations, including offering players multi-choice bonus bundles for meaningful rewards. It also provides the player full transparency with visual progress bars on front-end from when bonus is to be awarded to actual completion.
"Multi-currency is another big thing being requested right now too," Steven adds. "Platforms have always offered multi-currency across different jurisdictions, but not where players themselves can have multi-currencies. Traditionally with a gaming platform a player selects their currency and that's their currency for life, but now with the adoption of crypto they expect multi-currency."
BRAZIL
Marketwise, Comtrade's recent focus has been Brazilian regulatory compliance, conveniently securing GLI certification a week before ICE opened its doors. Steven believes the certification is a significant step forward for the business in the short and long-term: "We're of one of
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