Artificial Intelligence
Te EU Artificial Intelligence Act, which came into force in August, 2024, established the first comprehensive legal
framework for AI globally. For the online gambling sector, the AI Act could have significant impacts, as gambling platforms
increasingly rely on AI for user profiling, fraud detection, and personalised gaming experiences.
disclosing how algorithms assess risk and ensure fairness, are critical. Regulations should mandate the development of high
standards and independent audits of AI systems and require operators to implement safeguards, such as incentives targeting vulnerable players. Oversight bodies must work closely with AI developers and operators to balance innovation with ethical considerations. Te EU Artificial Intelligence Act, which came into force in August, 2024, established the first comprehensive legal framework for AI globally. For the online gambling sector, the AI Act could have significant impacts, as gambling platforms increasingly rely on AI for user profiling, fraud detection, and personalised gaming experiences.
Can AI help operators adhere to regulatory compliance?
expertise regularly validate the algorithm’s outputs to ensure they align with expert judgment and different behaviours in different verticals. Continuous retraining of the AI from experts in different jurisdictions ensures that it adapts to new patterns in player behaviour without deviating from its core purpose. Rigorous testing, audit trails, and compliance with
regulatory frameworks further ensure that the AI operates responsibly. By designing AI systems with transparency and accountability at their core, we minimise the risk of unintended consequences.
Do you think there needs to be specific sector regulatory oversight to mitigate the risks and concerns over AI?
Rasmus Kjaergaard: Yes, sector-specific regulatory oversight is essential to ensure ethical AI use in gambling. Clear and outlined standards and guidelines should govern how AI can be deployed, with an emphasis on promoting player protection rather than exploitation. Transparency requirements, such as
Rasmus Kjaergaard: AI streamlines compliance by automating the monitoring and reporting of player behaviour, flagging high-risk activity in real-time. Mindway AI’s systems generate comprehensive reports for audit trails, documenting every risk assessment and intervention. Tis transparency ensures operators have robust evidence of compliance with responsible gambling regulations. By integrating compliance checks directly into their platforms, operators can stay ahead of multi-jurisdiction regulatory requirements without increasing administrative burdens.
What strategic partnerships you have entered into?
Rasmus Kjaergaard: Mindway AI has collaborated with leading gambling tech companies, regulators, and academic institutions to advance responsible gambling initiatives. For example, in the past year partnerships have included some major names. Te first being Finnplay which was a strategic alliance to strengthen presence in global markets with a
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