(vaqueiros) on horseback pursue a bull, seeking to pin it between the two horses and direct it to a goal often consisting of chalk marks, where the animal is then knocked over.
"A lot is made of the fact that Brazilians are crazy about soccer, but it's about more than that. Tere is plenty of betting on other sports such as UFC and basketball. From an iGaming perspective, many game suppliers think it's as simple as creating a game centred around soccer or samba. However, it's horror and candy games that are proving most popular. I believe being in the market and in touch with the people is the only way you can understand these preferences."
FORMULA-BET
Inspired by the dynamism and precision of Formula 1, Salsa Technology formally announced FORMULA-BET on the opening day of ICE. An ecosystem designed to put operators in the pole position of Brazil's regulated market. FORMULA-BET ensures fast delivery, offering the Salsa Omni PAM platform, along with secure, agile and certified integrations with aggregators, payment methods and sports betting.
Salsa Technology ensures full compliance with the Betting Management System (Sigap) and holds GLI certifications for its PAM platform and integrations with the Salsa Gator content aggregator, payment solutions, and the First sports betting platform, all aligned with the requirements of SIGAP, Brazil's Central Bank, and the Federal Revenue Service.
FORMULA-BET focuses on three main pillars, explains Eliane: speed of
implementation with optimised technology for fast delivery and integration, meeting the demands of the regulated market in record time; high-performance team with specialised local support and proven expertise to drive results; compliance and security with full adherence to regulations, ensuring trust at every turn of the market.
“Our product suite is evolving. We want to increase the AI components in automation and gamification. I know that the tech and product teams are preparing a roadmap of new features. Alongside our FORMULA-BET ecosystem, we also have a consulting company to help companies set up in Brazil. It's incredibly complex to achieve but we can help partners in this goal. With this ecosystem we can have an operator live in 10 days with all the necessary certifications."
According to Eliane, the consensus is that Brazil’s regulation itself, whilst imperfect, will improve over time. “It took forever to become certified – I’ve been hearing about this market ever since I joined the industry in 2017 - but the catalogue of delays made us learn what not to do once the market went live.
“Because of the money required to pay the licence fee and the level of taxation, your business cannot be small so our operator partners in Brazil are large, so it's Darwinian self-selection in a sense. What we’re seeing with our aggregator is that some providers who weren't top performers in the non-regulated market are upping their game in the regulated environment. Likewise, some of the biggest players pre- regulation are going the other way and not engaging enough with a market that has given them so much. I think that some providers will continue to lose market share due to their martyrdom.”
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