Susie, can you share how long you've been with Advantech and provide a brief overview of your career journey so far?
I’ve been with Advantech for 11 years, starting in Brazil where I built our Channel Partner network within the Embedded Computing portfolio. In 2017, I returned to Australia to lead the Embedded IoT team, delivering customised solutions across sectors like gaming, digital signage, medical equipment, and defence. With a background in communication and linguistics, my journey has been one of constant growth, evolving alongside the market. It’s a privilege to represent a company that shares my passion for innovation.
What unique qualities or strategies set Advantech apart in the Australia and New Zealand gaming industry?
What sets us apart in the gaming industry is our core focus on embedded design and innovation. We continuously invest in R&D to ensure our
What significant trends are you currently observing?
Mobile gaming is thriving in Australia with a significant portion of the population engaging in games on smartphones. We’re also seeing significant growth in AR and VR technologies, creating more immersive gaming experiences. Meanwhile, ongoing regulatory discussions are shaping the industry, particularly around game design. Sustainability is also becoming a key focus, with both gamers and developers increasingly conscious of environmental impacts.
What advice would you offer to new operators or vendor entrants?
Understanding the local preferences and behaviours of Australian consumers is the first step to success. Given the dominance of mobile gaming and the rise of cloud gaming, prioritising the development of solutions for these platforms will help you tap into the largest segments. Additionally, staying agile with regulations is crucial; compliance is
Advantech has been supporting customers in
Australia for over 30 years by providing premium quality embedded computing solutions. Our
strong local presence allows us to deliver timely support, helping clients navigate market challenges.
solutions deliver high performance and reliability while aligning with the latest market trends. Our strong partnerships with key silicon providers enable us to drive innovation and accelerate time-to-market for new products. Additionally, our global presence allows us to combine worldwide resources with local insights, ensuring better market alignment and timely support for our customers.
How has Advantech supported its customers and driven business growth in the market?
Advantech has been supporting customers in Australia for over 30 years by providing premium quality embedded computing solutions. Our strong local presence allows us to deliver timely support, helping clients navigate market challenges. With our extensive product portfolio, we offer a one-stop shopping experience, ensuring customers have peace of mind knowing they will not be passed around among multiple suppliers when issues arise. We pride ourselves as facilitators of an intelligent planet, empowering businesses to innovate and thrive.
SUSIE CHEN EIoT Sector Sales Manager, Advantech Australia
essential, and being proactive can help you navigate potential challenges effectively. Finally, immerse yourself in the market by participating in industry-focused events, publications, and activities.
What are your key ambitions and goals for Advantech in 2025?"
My key ambitions for Advantech in 2025 include expanding our market presence in Australia and solidify our reputation as a leader in gaming computing solutions. I also envision strengthening our partnerships with local developers and stakeholders to create tailored solutions that meet the unique needs of the Australian market. Ultimately, I want to position Advantech as a trusted partner, helping businesses thrive in a rapidly evolving gaming landscape.
Contact details: Susie Chen EIoT Sector Sales Manager – Advantech Australia
Susie.Chen@
advantech.com
https://au.linkedin.com/in/chenmoraes
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