ICE Barcelona 2025 Casino EGMs NOVOMATIC
As the largest exhibitor at ICE Barcelona 2025, NOVOMATIC set new standards with an unprecedented product variety, an outstanding booth design, and a unique visitor experience that was unmatched at ICE. In addition to NOVOMATIC’s comprehensive 360° portfolio, numerous subsidiaries and technology partners – such as NOVOMATIC Spain, NOVOMATIC Gaming UK, NOVOMATIC Italia, LÖWEN ENTERTAINMENT, APEX, and Ainsworth Gaming Technology – showcased their latest products. A dedicated area for visitors from Latin America was a particular highlight this year, underscoring NOVOMATIC’s commitment to addressing regional market needs with tailored solutions.
Brilliance Perfected: Te Launch of the DIAMOND X 1.55J QUATTRO NOVOMATIC’s sophisticated product portfolio has been expanded with the groundbreaking launch of the DIAMOND X 1.55J QUATTRO. Tis latest edition of the internationally popular DIAMOND X 1.55J impresses with exceptional features that take the gaming experience to an entirely new level. A sleek cabinet design, an innovative glass touch deck, and a cutting-edge soundbar deliver a unique player experience and maximum immersion. Te new DIAMOND X 1.55J QUATTRO was unveiled with a sign solution that created a sensation at the NOVOMATIC booth. Offered in attractive packages with four or six cabinets featuring the latest gaming content, the monumental signs delivered an audio-visual spectacle. With this offering, NOVOMATIC once again reinforced its position as the “Diamond of the Industry.” In addition to this, the exclusive cabinets of the V.I.P. X series also attracted attention. Te V.I.P. X Royal 1.85, V.I.P. X Dream 2.43/3.43, and V.I.P. X Lounge 2.32 are designed for discerning players and casino operators who are looking to offer their guests a premium gaming atmosphere. Another key attraction this year was, once again, the V.I.P. X Galaxy 2.65, which continues to generate excitement worldwide. Combining high-end comfort with a futuristic design, this luxury cabinet sets new standards in functionality and gameplay, delivering an unparalleled gaming experience.
Linked Progressives, Multiple Feature Games, and Game-Mixes NOVOMATIC captivated audiences at ICE 2025 with gaming content, premiering several new Linked Progressives and Multiple Feature Games. A standout highlight was XTENSION LINK Evolution, which created a buzz with two enticing new titles – Mighty Squad and Fu Flow. Tese Multiple Feature Games impress with engaging gameplay and innovative mechanics, delivering an unrivalled gaming experience. Volumes 3 and 4 of the popular XTENSION LINK were also introduced, each featuring 12 thrilling titles packed with engaging features such as Expanding Reels, Golden Spins, and the Xpress Feature, ensuring maximum entertainment for players. On the NOVO LINE platform, the new Multiple Feature Game RISING TREASURES made its grand debut, offering five compelling titles packed with attractive features such as Free Games, Xtra Spins, and Prize Upgrades. Te Impera ProLink enthralled visitors with four new titles, including the legendary Book of Ra ProLink,
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delivering cutting-edge gameplay with features like Mega Spins, Double Reels, and Chain Reaction. Te event reached epic proportions with the launch of the EPIC GOLD Jackpot, an exclusive selection of five GOLDEN titles that introduce an additional Progressive Jackpot Level – the EPIC – offering thrilling new winning opportunities. And the NOVOMATIC classic Gaminator is receiving a stunning modern update with the launch of the GAMINATOR X5. Tis highly customisable mix features a total of 66 game titles across seven packages, offering unequaled flexibility to casino operators by enabling them to tailor the product precisely to the needs of their guests.
Game-Changers: Electronic Table Games and CMS NOVOMATIC is setting new standards in electronic table gaming with NOVO UNITY PRO. Tis ETG solution ensures that operators can meet the dynamic demands of the future with unparalleled functionality and customisability. From the seamless integration of electronic live games such as Sic Bo, Baccarat, Roulette, Poker, Blackjack, and Slot Games, to Parallel Play and Simultaneous Betting – NOVOMATIC’s state-of-the-art ETG solution was met with enthusiasm at ICE. Te visionary casino management solution NOVOVISION, based on the latest cutting-edge technologies, was another visitor magnet at the NOVOMATIC booth. With a broad approach and an ever- increasing diversification of system functionalities, NOVOMATIC’s visionary casino management system offers a flexible solution that meets all operator requirements for the modern casino and beyond. Te latest developments were presented in two different set-ups: for club operations and for casinos.
Te Executive Board of NOVOMATIC AG Group emphasises: “Te premiere of the ICE in Barcelona in 2025 was an outstanding success and the perfect start to NOVOMATIC’s 45th anniversary year. Te overwhelmingly positive feedback from our customers and partners clearly confirms our position as Europe’s leading gaming technology group with outstanding innovations and cutting-edge products. We are particularly proud of the four internationally renowned awards that recognise our continuous commitment to excellence in this industry. Our special gratitude belongs to our more than 25,000 dedicated employees, whose tireless efforts have made this success possible.”
Tomas Schmalzer, VP Global Sales and VP Product Management NOVOMATIC AG, adds: “ICE 2025 was, for us, one of the greatest and most successful shows ever. Not only did we exhibit at one of the best booths we have ever had, but we were also able to launch one of the largest ranges of products from gaming equipment to fascinating new game titles and jackpot families. Tis underscores our innovation and technology leadership in the industry. We are excited about rolling out our latest products in markets globally and ICE 2025 confirmed to us that our solutions are perfectly in tune with player preferences and customer demand. We would like to express our sincere gratitude to our customers and partners for their trust and the excellent collaboration.”
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