USA Market Report trump cards
The American commercial casino market is worth $66.7bn. The tribal casino market is worth an estimated $110bn. The market supports $329bn in economic activity, 1.8 million jobs and brings in $14.67bn in direct tax revenue. Legal sports betting is now available across 38 states and this generated more than $11bn in gaming revenue compared to casino slots/table games with $49.3bn and igaming with $6.17bn in revenues. This three part report covers the commercial casino markets and some tribal casino markets in various states, including those that offer just sports betting as of 2023 and incorporates data and information supplied by the American Gaming Association’s (AGA) State of the States 2024 report.
All but four of the 36 states with commercial casino and/or sports betting operations in 2023 reported an increase in gaming revenue. Only District of Columbia, Florida, Indiana and Mississippi saw declines in revenues whilst Nevada remained the largest commercial gaming market with $15bn in revenue followed by Pennsylvania with $5.86bn. Kentucky was a new player to the gaming world with the launch of sports betting in the state. Te first half of 2024 saw total gaming revenues reach €35.3bn with a strong growth in the igaming and sports betting markets – the quarterly revenues have topped even pre-pandemic 2019 data. Land-based gaming was just under €25bn for the H1 2024 with the remainder €6.67bn down to sports betting and almost €4bn from igam- ing.
CASINOS Tere were 27 states with landbased commercial casinos and revenue in 2023 from these directly topped $49.3bn which was up 3.3 per cent on the previous year. Te second quarter of 2024 saw a 1.8 per cent increase annually in revenues with a total of €12.49bn of which €9.06bn was from slots and €2.52bn from table games. Some 15 of the 27 active markets posted declines in revenues compared to the year before. But the 12 states who posted an increase were led by Virginia, Ne- braska and Illinois with new property openings.
SPORTS BETTING Sports betting revenue topped $11.04bn in 2023 an increase of 46 per cent from the year before. Te largest market was New York with its first full year in 2023 of online sports betting with revenues of $1.7bn more than 15 per cent of the total. New Jersey had $1bn and Ohio with $936.6m. Tere are 38 states with retail sports betting up and running,
while Oklahoma has active legislation and Missouri is legal but not operational. New markets that opened up in 2023 included Massachusetts, Nebraska, Kentucky and Maine. Second quarter 2024 revenues saw a 35.3 per cent increase from the year before to €3.16bn.
IGAMING Tere were six states – Delaware, West Virginia, New Jersey, Connecticut, Michigan and Pennsylvania - with legal igaming in 2023 which reported a strong growth with $6.17bn in revenues in 2023, up 22.8 per cent from the previous year. New Jersey, Michigan and Pennsylvania accounted for more than 90 per cent of this revenue. In the second quarter of 2024 growth was strong with
€1.97bn in revenues across seven states (including Rhode Island which launched igaming in March 2024) which was up 25.2 per cent on the same quarter the previous year.
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