Adam Davis: Te XGENIA platform is more than just a tool— it’s a catalyst for change. By slashing development times and costs, we’re democratising game creation, allowing smaller operators to compete with industry giants. Tis, in turn, fosters more innovation and diversity in the types of games being offered, which benefits all. But it’s not just about speed and affordability. Te ability to


personalise games quickly means operators can cater to niche audiences or react swiftly to trends. Tis level of agility can redefine player expectations and raise the bar for engagement and creativity across the industry.


Can artificial intelligence truly be creative in game design, or is it merely replicating existing mechanisms and features? In your view, can AI genuinely contribute innovative ideas to game design?


Adam Davis: AI absolutely has the potential to be creative in game design—provided we redefine what creativity means in this context. Creativity is often about making unexpected connections, exploring possibilities, and pushing boundaries, all of which AI excels at when guided effectively. Te XGENIA platform consists of multiple AIs, and we’ve seen them engage in discourse, come to decisions and propose entirely new game mechanics, such as innovative ways to balance volatility and player engagement, that deviate from traditional patterns. Tat said, AI doesn’t operate in a vacuum. It requires


direction, context, and vision, which come from humans. Together, they form a powerful partnership. AI generates ideas, runs simulations, and tests boundaries at a scale and speed no human could match, while human designers curate, refine, and inject their unique sensibilities into the final product. AI doesn’t just replicate existing mechanisms—it expands the creative toolkit. It allows designers to focus on the “big


AI doesn’t operate in a vacuum. It requires


direction, context, and vision, which come from humans. Together, they form a powerful


partnership. AI generates ideas, runs simulations, and tests boundaries at a scale and speed no human could match, while human designers


curate, refine, and inject their unique sensibilities into the final product.


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