INSIGHT IGAMING COMPLIANCE LATIN AMERICA


Neil Howells Chief Commercial Officer Vivo Gaming


“Of course, the sleeping giant that is Brazil is always on everyone’s minds. It’s been suggested that the country’s recent elections, which saw the anti-gaming President Jair Bolsonaro replaced by Lula da Silva, may well be enough to wake it from its slumber. An approved gambling law was brought into effect on 13 December 2022. Without forward momentum in


regulation, it will remain in a legal grey zone. With that in mind, prospective operators are looking to Lula’s January


takeover. However, we haven’t heard a great deal on his plans for the industry and with Brazil’s socioeconomic situation still far from ideal following the pandemic, it’s


likely that igaming regulation won’t be a priority until later in 2023.”


Neil Howells, Vivo Gaming


We have seen a number of countries across Latin America that were historically inhospitable to the gaming sector move in the right direction over the past year, but there is still a great way to go before the region could be considered as well-regulated as the likes of Europe.


Within the continent’s array of regulatory landscapes, Colombia is a solid contender as the most accessible, with operators rolling out with relative ease. Peru is a close second, although it has seen strong pushback from operators asserting the project isn’t well- orientated.


In July, its Congress voted to legalise online gambling. Overseen by Peru’s Ministry of Foreign Trade and Tourism, there have been quite a few fines for violations after the department carried out more than 1000 inspections of over 700 authorised gaming sites.


Of course, the sleeping giant that is Brazil is always on everyone’s minds. It’s been suggested that the country’s recent elections, which saw the anti-gaming President Jair Bolsonaro replaced by Lula da Silva, may well be enough to wake it from its slumber.


An approved gambling law was brought into effect on 13 December 2022. Without forward momentum in regulation, it will remain in a legal grey zone. With that in mind, prospective operators are looking to Lula’s January takeover.


However, we haven’t heard a great deal on his plans for the industry and with Brazil’s socioeconomic situation still far from ideal following the pandemic, it’s likely that igaming regulation won’t be a priority until later in 2023.


Big countries like Brazil and Colombia will always have correspondingly sizeable potential and attract a great deal of competition. On the other hand, there are cases like Costa Rica, where the Government has the monopoly but are not making the most out of this potential.


Getting the law up to speed, establishing appropriate controls, and opening the market to healthy competition is the only way to develop these countries – as well as the wider region.


Ten there are the truly complex countries like Argentina, which legislates for igaming on a district level, creating a mosaic of regulations that make it next to impossible for big operators to roll out nationwide.


However, this works well for smaller businesses working across several similarly regulated districts. Ideally all these individual licences will eventually provide a good parameter to create one that works across the entire country. At this stage, operators big and small need to carefully select where they want to introduce their offering depending on the things they can and can’t comply with.


Tere is simply no one-size-fits-all solution to LatAm market penetration. Operators need to identify which countries they want to target and get a thoroughly localised understanding of the market to ensure success. Tis can look like a daunting prospect but, with the right partner, the potential gains are enormous.


WIRE / PULSE / INSIGHT / REPORTS P73


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