INSIGHT Connecting


Operations SYNOT Group


After three decades in business, SYNOT cabinets are a mainstay presence on casino floors across


central and eastern Europe. Rather than resting easy on this heritage, the Group has gradually evolved its operational strategy over recent years towards delivering a land- based gaming experience online. In a joint interview with G3, Roland Andrýsek, Miroslav Valenta, and


Ivan Kodaj explain what drove the decision to change tack, how the strategy has been implemented throughout the business, and share their visions for the future.


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