In December, Intel said: “Geopolitical challenges have become greater - semi-conductor demand has declined, and inflation and recession are disrupting the global economy.” How is the market changing and how is Advantech- Innocore meeting this new set of challenges?
“From a business perspective, we managed to support all our customers through 2022, our financial performance was positive and we showed good solid sustainable growth. We were able to boost the pipeline of new opportunities moving
forward and some of the work we undertook during 2021/22 is starting to come to fruition. Our new website has been launched, new product
development is well underway and we are excited to start introducing those to the
market at ICE. The market still holds a few challenges regarding certain key
components for 2023, but I’m
confident we can work through the last issues.”
Geopolitical and macro-economic challenges are here to remain for the near future as they always have been. Over the generations, new challenges always arise, but I am confident we can navigate 2023 in a good way and come out stronger the other side. It is imperative that we don’t hide from these issues, but adapt to the new situations.
As we reflect on really what was a very good year; our order book is very healthy, customers appear to be confident about their future (this is apparent in forecasts and new product developments), and for us business is back to, and even exceeding, pre-pandemic levels. Te market is changing back from almost consolidation and survival, in some cases, to being much more optimistic and confident about the future. Tere is a lot of talk about new markets opening in Brazil for example, which we are following with great interest. We are in a good position to help our customers enter these new markets, we have an office in Sao Paulo and local manufacturing and assembly capabilities ready if this market opens. We are excited and optimistic about the coming years, despite any geopolitical and economic threats.
What are Advantech-Innocore’s goals for 2023 - and how do you plan to achieve them?
We saw a degree of stability return in 2022: looking back at the year, what were the highlights for Advantech-Innocore and what challenges were still being addressed?
From a business perspective, we managed to support all our customers through 2022, our financial performance was positive and we showed good solid sustainable growth. We were able to boost the pipeline of new opportunities moving forward and some of the work we undertook during 2021/22 is starting to come to fruition. Our new website has been launched, new product development is well underway and we are excited to start introducing those to the market at ICE. Te market still holds a few challenges regarding certain key components for 2023, but I’m confident we can work through the last issues.
P42 WIRE / PULSE / INSIGHT / REPORTS
Keep on growing! Sustainable long-term growth is the goal. As a business, it is critical that we do not stand still. It is not in our nature. We are always looking forward at growing the business, adding new customers to our portfolio globally and continuing to innovate our product and solutions offerings. We plan to be a lot more visible with our marketing and brand awareness now people can move freely again. Starting with commitment to a new stand at ICE, it is around 50% larger than previous years and in a new sought-after location in the south hall allowing us to display more solutions that ever before and be closer to our customers and friends we don’t yet know.
After a two year absence, how important is this year’s ICE show for Advantech-Innocore and what are your must-see products on the booth?
ICE is a very important show for the industry, not just Advantech-Innocore, it is really nice to be back meeting new and existing customers and friends face-to-face. It really sets the tone for the year ahead! Modern technology is great at allowing us to keep in touch, but the in-person experience is priceless! In terms of our ‘must-see products,’ we are delighted to showcase new all- in-one gaming motherboards from Intel and AMD (DPX-J100, DPX-S451 and DPX-E145) as well as launching our LED controller, and updated software support packages.
“ICE is a very important show for the industry, not just
Advantech-Innocore, it is really nice to be back meeting new and existing customers and friends face-to-face. It really sets the tone for the year ahead! Modern technology is great at allowing us to keep in touch, but the in-person experience is priceless! In terms of our ‘must-see
products,’ we are delighted to showcase new all-in-one gaming motherboards from Intel and AMD (DPX-J100,
DPX-S451 and DPX-E145) as well as launching our LED controller, and updated
software support packages.”
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