Tournaments are the most common tool for player


Tournaments are becoming increasingly prominent as a means of engagement. Does the communal, competitive element of tournaments set them aside as an engagement tool like no other?


In my opinion, tournaments are the most common tool for player engagement within the slots space. While our tournaments are highly successful, we’ve diversified our portfolio to fill the gap between tournaments and game releases, and our brilliant CashBlast tool is a great example of this.


Although, with our Short Races tool composing of similar mechanics seen in tournaments, you could argue that we’ve modified an existing concept and released it as another feature. In some ways, this pays respect to the strength of tournaments and how they can elevate engagement by themselves.


Should all games utilise tournaments, or do certain titles lend themselves better to the format?


I think it’s important to cherry pick the right games for each tournament and not mindlessly insert all games into an event. For example, our


engagement. We’ve diversified our portfolio to fill the gap between tournaments and game releases, and our CashBlast tool is a great example of this. With our Short Races tool composing of similar mechanics seen in


tournaments, you could argue that we’ve modified an


existing concept and released it as another feature.


tournaments are often advertised around various themes and to elevate the experience, we pick the right games for each promotion.


Additionally, by segmenting your titles across different promotions, you’re giving players a more unique and tailored experience every month.


How important is it for operators to offer a range of tournament types to cater to different player demographics?


It’s very important to offer a variety of tournament types as different players have


different preferences. Terefore, the more diversified we are, the more chances we can attract a large group of players.


Short Races complements this as it can attract different types of players and gives operators the chance to offer the short burst of excitement that many users seek.


We also utilise specific mechanics that cater to different demographics. Tis includes winning multipliers, one-spin points or win races for VIPs. Tis allows you to attract more regular customers, as you’re levelling the playing field.


What differentiates Playson’s tournaments from those offered by other suppliers?


A major benefit is the fact that there’s no need for integration and the configuration is very simple. We also offer custom designs, several types of prizes and the possibility of issuing different levels of limitations.


We don’t just want to present a great tournament, we want to deliver a product that can be unique to partners, matching their brand values and being flexible to their market needs.


NEWSWIRE / INTERACTIVE / MARKET DATA P147


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