SOFTSWISS: software alone isn’t enough


Transparent cooperation, top service level, quick communication and a variety of game providers – these are the most crucial characteristics for choosing an iGaming


provider in 2022 according to client research commissioned by SOFTSWISS. CCO Max Trafimovich runs through the key learnings.


With this said, I wouldn’t single out any product as more meaningful than the rest. Tey are the brainchild of many super talented people we’ve managed to invite on board, and all of them are meaningful for the company.


Another finding of the survey was that operators seek diversity in game portfolios, gamification tools and features, availability of various payment systems, and deep analytics in finance and customer behaviour. What does diversity in game portfolios look like?


As an operator, you would want to entice players with as diverse a game portfolio as possible. It starts from the verticals: you would want to have slots, cards, Live Dealer games, recently popular Casual and Crash games. You would want various game designs and maths models to suit different segments of your audience. You should mind the specifics of your target countries, be it the historic loyalty to certain game vendors or the fast-speed Internet coverage.


We view all our products and modules as one kit or a Swiss army knife, if you will. This


comprehensive ecosystem of software solutions is aimed at providing the best operational environment for iGaming businesses. All the products are parts of the SOFTSWISS brand portfolio.


Our Game Aggregator has amassed a huge volume of anonymised data about player preferences and behaviours in different geos, and we are ready to help our clients with this aspect as well.


As a cherry on top, for the most ambitious operators, our partner game studio, BGaming,


Max Trafimovich Chief Commercial Officer SOFTSWISS


offers custom development of unique, operator-branded games which would only be found in their casino. If marketed properly, such games can become a revenue booster and help build brand loyalty.


In your remit as Chief Commercial Officer, how do you align the company strategy across the SOFTSWISS Casino Platform, Game Aggregator, Affilka, Sportsbook Platform, and Jackpot Aggregator? Are these managed separately, or are they singular components of a cohesive, overarching goal for the company?


We view all our products and modules as one kit or a Swiss army knife, if you will. Tis comprehensive ecosystem of software solutions is aimed at providing the best operational environment for iGaming businesses. All the products are parts of the SOFTSWISS brand portfolio – this means they are brought to the market under our core trade name which promotes quality, precision and reliability.


NEWSWIRE / INTERACTIVE / MARKET DATA P153


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