Duncan Faithful Chief Commercial Officer, Quixant
Looking back to 2022, how would you summarise the year for Quixant?
I think 2022 was a year of transition - and from the point of view of the industry, the two big gaming shows - ICE and G2E - mirrored the developments that we saw across the year.
ICE London in April was an event dominated by online and sports betting, and for Quixant, it was also the first time in many years that we didn’t take a booth, but observed from the show floor. Fast forward six months to G2E, however, and it was a completely different experience.
“For Quixant the overriding
feedback we’ve had for the last couple of months is ‘don’t take your eye off the ball’. Customers have exciting plans as we head into ICE London, and beyond, in terms of new product launches – which makes it different to G2E last year, when the goal was simply to ensure they’d have enough quantity of product to show the world.”
Despite the fact that all of our new product development (NPD), which we will see at ICE this year, wasn’t on show at G2E, the nervousness from ICE in April had been replaced by optimism. Our booth was rammed and the attitude from customers was: “lets go for it!”
The industry is raring to go, but have the supply issues that dogged us throughout the pandemic gone away yet?
I think the industry is right to still be a bit cautious on that front. Having just been to Taiwan and talking to several suppliers in China, we are not out of the woods yet in terms of all of the component issues we’ve talked about since the start of the pandemic. However, I think the cautious
optimism we’ve seen accelerate from G2E onwards is indicative of the year to come.
While for the wider industry 2022 was a transition period, at Quixant we spent much of the year focusing on supply chain and fulfilment, ensuring that our customers received their components so they could take their products to market. Our aim was to do the basics really well, make sure that clients could launch their games at G2E – that was our prime focus - and we achieved it. So for Quixant it was a successful year, though maybe not quite as exciting as it could have been.
What’s the customer outlook for 2023 - what are your clients expecting from Quixant and from the market this year?
For Quixant the overriding feedback we’ve had for the last couple of months is ‘don’t take your eye off the ball’. Customers have exciting plans as we head into ICE London, and beyond, in terms of new product launches – which makes it different to G2E last year, when the goal was simply to ensure they’d have enough quantity of product to show the world.
Now, I think people are investing, and the difference is that we are getting a much more forward view of OEMs’ plans as we go through the year. Tey know there remain issues in the supply chain, along with the fact that they need to plan further ahead to make sure that they get what they need to launch their products for ICE and G2E in 2023.
We are sensing much more commitment to investment, much more commitment to NPD, and a real sense of enthusiasm from the market. Te one thing that we have really noticed going into this year is that we’re having conversations with developers who were previously 100 per cent online, but are now looking at how they take their content land-based.
At G2E we met with developers needing help taking their games from the online space to land-based. Tankfully, we are well positioned to talk all things hardware, discuss all the regulations, and everything they need to think about to be able to get content from online to retail.
P60 WIRE / PULSE / INSIGHT / REPORTS
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