Wire EMEA
Spanish Operator Ad Spend Rockets
Online gaming and sports betting advertising spend on the rise, while number of new players entering the market falls.
Te rise in ad spend is occuring in the midst of a drop in the registration of new players - a result of the decree on the advertising of online gaming.
SPAIN ONLINE GAMING
PERU - CT Interactive’s market share in Peru has significantly risen following a deal with La Tinka, one of the main operators in the territory. The move is part of the company’s strategy to increase its presence across Latin
America.After a successful integration process the global online content provider’s games are currently live with the La Tinka casino brand.
“This deal is a great success for us, and we are honoured by the trust that the company has shown in our products," said Diego Verano, Head of Business Development LaTAm at CT Interactive.
SWITZERLAND – Playson has agreed a content integration deal in Switzerland after securing a new partnership with Grand Casino Baden, one of the country’s largest online casino operators. The deal sees Playson integrate its suite of casino games with the operator’s online brand
Jackpots.ch, including recent releases Lion Gems: Hold and Win, Wolf Power Megaways and Diamond Fortunator: Hold and Win.
Grand Casino Baden is a land based and B2C operator that functions in the regulated Swiss market, whilst the
Jackpots.ch brand was the first online casino in Switzerland.
ROMANIA – Sportsbook and casino platform provider Digitain has announced the opening of its newest branch in Bucharest, Romania. Located in the heart of the city, the new office will allow Digitain to provide better service to its client base in the region and expand its presence in the European market.
The opening of the Bucharest office is part of an ongoing expansion strategy, and the first of multiple offices the company is planning to open around the world.
“We are thrilled to open a new branch in Bucharest,” said Digitain Founder Mr. Vardanyan. “Romania is a dynamic and growing market, and we believe that this new office will allow us to better meet the needs of our clients and partners.” BOSNIA AND HERZEGOVINA – Ezugi’s games are now live for players in Bosnia and Herzegovina following an agreement with operator Wwin via Pin Projekt. WWin has been a market leader in the region since 2003.
Alongside the Ezugi games, a host of online live casino and slots titles from Ezugi’s sister brands within the Evolution Group — Evolution, NetEnt and Red Tiger — have also gone
live.All of the games are available to play at the website
wwin.com for players on desktop, tablet and smartphone..
P20 WIRE / PULSE / INSIGHT / REPORTS
Online gaming and sports betting operators in Spain invested more than US$46 million in advertising during the third quarter of 2022. Tis was 35 per cent more when compared to the previous quarter and 18 per cent more than the amount spent in the same period last year.
Te data was reported as part of the financial report for the third quarter of 2022 for the online sector in Spain, prepared by the General Directorate for the Regulation of Gambling (DGOJ ) and released at the beginning of 2023.
According to sources in the sector, to which the Spanish media El País had access, “it is not by chance” that this increase had occurred in the midst of a drop in the registration of new players, which industry insiders say is a result of the decree on the advertising of online gaming.
Restrictions were pushed forward by the head of the Ministry of Consumption Alberto Garzón in November 2021. Te decree limited gambling advertising to the hours between one and five in the morning —both on television and on the radio and digital platforms — and prohibited the sponsorship of sports betting in sports.
Te report for the third quarter of 2022 revealed that the creation of new accounts in the period fell to 109,312, its lowest level since 2015 and around 20 per cent less than in the same period of 2021.
Online operators are increasing advertising in the windows where they are allowed to advertise and increasing their presence via digital platforms. Despite the fall in new players it should be noted that the third quarter report for 2022 also reported that Gross Gaming Revenue (GGR) for that period was €240.83m, about US$257.31m. Tat amount reflects an increase of 18.08 per cent compared to the previous quarter and 31.29 per cent compared to the same quarter of 2021.
In December, Te Autonomous Community of Madrid has progressed with passing stricter rules for operators and new regulations over the gambling industry.
At its essence, the updated law prohibits the advertising and the promotion of betting and gaming companies via celebrities endorsements, including athletes.
France Partouche details casino renovation programme
After two years of the pandemic and a pause in investments, Group Partouche is relaunching its casino renovation programme to enrich its offering. Extensive work is underway at the Annemasse casino, allowing the opening of the left wing, the construction of an extension at the front of the building and the creation of two outdoor rooms.
Le Lyon Vert casino in La Tour-de- Salvagny is undertaking a major restructuring of the existing spaces and the creation of a major extension on two levels.
Te Pasino at Saint-Amand-les- Eaux is undertaking major works to become one of the largest establishments in France, eventually offering a food-court restaurant open to all and a completely redesigned performance hall. Outside the concession and in the immediate vicinity of the casino, the hotel overlooking the new forecourt will
have increased logging capacity. In addition, the creation of a room for immersive digital experiences will allow the organisation of multiple permanent or ephemeral events and exhibitions.
Other sites redevelopments will be initiated in the 2023 financial year in the casinos of Vichy, Divonne, Contrexéville, Middelkerke as well as in the 3.14 hotel in Cannes. Groupe Partouche saw its operating income reach €40.7m over the year compared to a loss of €45.5m in 2021, resulting in a profit of €37.1m, compared to a loss of €55.9m in 2021.
Te positive result follows the reopening of casinos on both sides of the Franco-Swiss border and the rise in the Swiss Franc over the 2022 financial year. Te operator’s operating income became positive again and reached €29.8m up €68.3m, driven by the reopening of the group’s casinos. gross gaming revenue increased by 81.8 per cent.
Te Netherlands
Aruze Gaming Europe has opened its first office in Europe in a move designed to create a dedicated sales and service team for the supplier’s partners in European, Middle Eastern and North African markets.
“Aruze’s presence is expanding rapidly in European, Middle Eastern, and North African markets and the establishment of our independent office demonstrates our continued commitment to the players and operators of these regions,” commented David Meacher.
Te office will serve as Aruze’s European headquarters moving forward. Four Aruze team members will be based at the office, with the company planning to expand throughout 2023. Te direct regional support office announced operations ahead of ICE 2023, where Aruze’s products will be on display at booth S9-330.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162
