“Traditional land-based operators are starting to
explore the igaming space to
spread risk. The pandemic was a particularly bad time for the sector. Online betting presents another revenue stream and
provides a degree of safety for their bottom line and their employees. A lot of these operators also have well-
known brands which can reach a different audience to their competitors.”
can safely say that the 2023 edition of this event will be the last we can hold at the Meadowlands Exposition Center. We are already adding an extra floor to this year's version but that's the expansion potential the venue has. By 2024 it will be outgrown. To put into perspective just how much SBC Summit North America has grown, 2022’s event was nearly three times the size of 2019.
Would SBC Summit North America likely stay in New Jersey or move across to neighbouring New York in 2024?
Tere is a lot of conversation internally about this. At this juncture, all I can say is that we've found a home for SBC Summit North America in New Jersey, yet ultimately it all comes down to the venues that are available. Whilst Manhattan and New York are exciting, it presents several potential issues for us as the organiser, as well as for exhibitors and attendees. Tis is all being considered in our deliberations.
What will the conference element of SBC Summit North America primarily focus on? Will the exhibitor list be markedly different from last year in terms of the industries represented?
Both elements will reflect the same thing – igaming is beginning to attract a lot of the initial interest following the initial sports betting burst. We're working to make sure that the event reflects this through both the exhibition and conference agenda having more key topics centring around the challenges involved in integrating igaming elements into sports betting activities.
We’ve seen that a lot more of the traditional land-based operators are starting to explore the igaming space to spread risk. Te pandemic was a particularly bad time for the land-based sector where operators had to lay off a lot of people. Online betting presents another revenue stream and provides a degree of safety for their bottom line and their employees. A lot of these operators also have well-known brands which can reach a different audience to their competitors. Tere are also several pending legislative updates to consider and the growing
influence of tribal operators in different states. Tese are the kinds of topics we will be implementing into the conference. Essentially, more specialised content.
For SBC Summit North America and across all our events we are looking at alternative versions of what content could be away from panel sessions. Panels certainly provide good value and knowledge, but there is an increasing need to have smaller, more specialised conversations as well.
One vertical missing from SBC's roster is the small matter of the land-based casino industry. Would SBC, or has SBC, ever consider venturing into this space?
Of course, it has been considered and we would be silly not to at some point. However, our primary focus is to make sure that when we put these events on there is a distinct usefulness to them. We're not looking to create another ICE London because there is an ICE which people go to that heavily covers land-based elements, and the same can be said on the other side of the pond at the Global Gaming Expo in Las Vegas.
Tere is currently enough expansion potential with sports betting and igaming that we don't really feel the need to ‘squeeze’ land-based in. Secondly, there is an increasing overlap between the land-based and online betting sectors. A lot of the companies attending our events are now also land-based operators.
Whether a dedicated SBC land-based event will take place in the future - we'd consider it. It is something we often discuss with regards to how we could add something meaningful to that audience. Until there is a case to suggest we could add value which isn't already there, we won't be doing so anytime soon.
CASINOBEATS SUMMIT
The CasinoBeats Summit has been moved back to 23-25 May at the InterContinental in St Julian’s, Malta. What's the rationale behind the date change from March? Was it too close to ICE London? Do you prefer the sunnier weather?
We constantly listen to our clients, and it was raised a few times that the event was too close to ICE London. When we looked to rearrange the CasinoBeats Summit, we considered the venues available on the island suitable for our concept. Feedback drove the decision and it has made our schedule incredibly complicated with regards to internal resources.
ICE London is a vacuum that swallows up attention. In fact, the decision to postpone to May was more of a reversal insofar as we initially wanted to host the event during that month but chose to bring it forward due to internal resources. We wanted to avoid having three events in six weeks across two continents. Ultimately, the feedback of clients trumps internal resources, so we went back to the May dates.
There is no shortage of events dedicated to igaming in the events calendar. What differentiates CasinoBeats Summit from the likes of iGB Live! and iGaming NEXT Valetta?
Te event’s product focus. No other event focuses like the CasinoBeats Summit does on the development of games. It has a better representation of game developers than anywhere else. We ensure there are exhibition areas solely dedicated to showcasing new titles.
Te event primarily serves to help delegates get an idea of what games are being released and to discover the prominent trends in game development. Te CasinoBeats Summit is a unique combination of our other events. Te quality of conference is there, and we also want to expand the functionality of the exhibition space.
CANADIAN GAMING SUMMIT
The Canadian Gaming Summit will be staged on June 13-15 at the Metro Toronto Convention Centre, the first since SBC acquired the trade show from the Canadian Gaming Association and MediaEdge Communications. What changes should delegates expect at the event?
Tere will be changes, but it's important for us to communicate that the foundation of the Canadian Gaming Summit has been heavily anchored in the Canadian community - and will
“Our primary focus is to make sure that when we put these events on there is a distinct usefulness to them. We're not looking to create another ICE London because there is an ICE which people go to that heavily covers land-based elements, and the same can be said on the other side of the pond at the Global Gaming Expo in Las Vegas.”
NEWSWIRE / INTERACTIVE / MARKET DATA P139
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