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gamification into this really ups the user experience. It also allows them to clearly see where they are with the addition of our personalised CRM & Leaderboards which is key as players want to know they are in with a shot to win prizes.


Another major advantage of incorporating gamification features is their ability to drive player retention. Promotions like Star Pucks and our skee-ball offer not only provide a fun and locally relevant way to engage customers, but their recurring nature ensures players always have an exciting reason to return. By integrating these elements into our platform, we create a dynamic and rewarding experience that keeps players logging in and extending their lifecycle.


Instead of a player claiming a welcome bonus and thinking,


"Tis feels just like my current brand—why should I stay?" they now have compelling reasons to remain engaged. Gamification differentiates the experience, giving players ongoing incentives beyond just promotions. In highly competitive markets like New Jersey, where acquiring new customers requires significant investment, keeping them engaged is just as crucial as attracting them in the first place.


Looking ahead, I believe gamification will play an even greater role as the U.S. iGaming market matures and operators shift their focus from acquisition to long-term retention. Engaged players who frequently interact with our platform are the backbone of sustainable growth, and gamification is a powerful tool in ensuring they stay entertained and invested in their experience for the long haul.


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