iGaming Gamification - Part Two The New Development Culture


WILLIAM BOLTON Editor


Te focus of the second half of this feature is on designing well-aligned progression and rewards systems that motivate without overwhelming. Te overwhelming consensus is that tailoring gamification strategies to diverse audiences is essential, as cultural preferences significantly influence player behaviour. As Everi's Francis Keyser explains, the key lies in understanding the specific motivations and age demographics of casino and iGaming patrons. While some may be driven by the thrill of competition, others seek entertainment and escapism. Overdoing it can lead to player fatigue and even resentment, especially if the gamification feels manipulative or detracts from the core gaming experience.


Featuring Galaxsys' Vigen Safaryan, IQ Soft's Narine Zakharyan, Playbook Fusion's Steve Rogers, iGP's Dirk Camilleri, PlayStar's Jon Bowden, Evoplay's Anton Gyria, Everi's Francis Keyser, TaDa Gaming's Sean Liu, and TrueLabel's Sergii Kostylov.


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