Gamification will continue to evolve with AI- driven personalisation, deeper social
VIGEN SAFARYAN Chief Product Officer Galaxsys
What gamification tools and technologies are operators asking for?
Generally speaking, operators are looking for tools that boost player engagement and retention. Tey want tournaments, missions, and personalised reward systems that adapt based on player behaviour. In this regard, AI-driven engagement tools are becoming increasingly popular, helping operators optimise offers in real-time. Social features are also in high demand, as they create a more enjoyable experience.
How does Galaxsys balance gamification elements to avoid overwhelming players?
Te key is to keep the interface simple and intuitive while making engagement optional rather than forced. Challenges and missions are designed to enhance gameplay without distracting from the core experience. At the same time, the rewards are carefully spaced out to maintain excitement without making incentives feel excessive or routine. Of course, the overall experience might depend on multiple factors as well, and we always consider them when designing new features. Currently, we are developing brand-new promotional tools set to launch later this year. Tese tools will also aim to further enhance player engagement.
What’s key to creating a well-aligned progression and rewards system?
A strong progression system provides clear goals and a sense of achievement. Players need both short-term rewards for quick engagement and long-term milestones that keep them invested. In this regard, personalisation plays a crucial role. Te best systems also create an emotional connection, making players feel that their progress matters beyond just earning points or bonuses.
What new means of social interaction are coming to the fore?
Social interaction is evolving beyond traditional tools. Team- based competitions, shared achievements, and real-time
92 interactions, and emerging technologies like
VR. Adaptive challenges, where missions evolve based on player behaviour in real time, are likely to become more prevalent.
collaborations are becoming increasingly popular. Interactive live play, where players can engage with hosts or influencers, is also becoming more and more popular. Other innovations might include voice interactions, reaction-based communication, and community-driven challenges where groups work together to receive in-game rewards.
I believe the possibilities will continue to expand, and innovative game developers like Galaxsys will stay ahead of trends, introducing new features that enhance player engagement and social connectivity.
What scope is there to customise gamification solutions?
Gamification solutions can vary based on regional preferences and player behaviour. Some markets favour high-stakes tournaments, while others engage more with casual challenges and loyalty programmes. However, our goal is to develop games for a global audience, incorporating widespread trends and player expectations. Te same applies to our gamification solutions—we prioritise broad appeal, while also aiming to leave room for personalisation wherever possible.
What's next in the development of gamification?
Gamification will continue to evolve with AI-driven personalisation, deeper social interactions, and emerging technologies like VR. Adaptive challenges, where missions evolve based on player behaviour in real time, are likely to become more prevalent. Another significant shift could be cross-platform and cross-game engagement, allowing gamification to extend beyond a single game, keeping players engaged across multiple products and experiences.
Ultimately, the future of gamification may be broader than we can currently imagine, but I believe it will focus on deeper personalisation, more immersive interactions, and a responsible approach to engagement.
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