GENERAL INFORMATION
Hungary, landlocked country of central Europe. Te capital is Budapest. u
9,592,186 was the estimated population of Hungary in 2023.
u
US$ 212,390,000,000 was the Gross Domestic Product (GDP) by the end of 2023.
u
US$ 22,141 was the Gross Domestic Product per capita by the end of 2023.
u
US$ 1,980* per month was the average salary in December of 2024.
*Converted from HUF to USD, valid as of 10.03.2025: 1 USD = 367 HUF
CORRUPTION PERCEPTION INDEX
Hungary has index of 41, ranked 82 and shares its position with Cuba and South Africa.
INTERNET CONNECTIVITY
95% of Hungarians used the Internet in 2024.
E-COMMERCE PAYMENTS 34% of Hungarians used cards, 28% used e-wallets, 22% used bank transfers, 7% used cash and 9% used other methods.
SOCIAL MEDIA
Facebook stood at the rate of 95,82% of usage by the market share, followed by
Pinterest with 1,61% and Instagram with 1,42% in 2024.
MARKET SIZE u
US$ 795,840,000 made up the Gross Gaming Revenue (GGR) in 2023.
REGULATED VERTICALS 1) Land-based casino 2) Land-based sports betting 3) Online gambling 4) Slot machines 5) Cards games 6) Lottery
LICENCES WITHIN EACH VERTICAL
1) Land-based casino license (with slots and\or card rooms) public or private tender with a maximum of 12 licenses, whereas 11 licenses are already granted
2) Land-based betting license state monopoly
3) Online casino license tied with land- based casino license
4) Online sports betting license 5) Card rooms license
6) Land-based lottery license half- monopoly
TAXES AND FEES PAID UNDER GAMBLING LAWS LICENCE
Land-based casino
TAXABLE BASE NGR
TAX RATE
up to ~ HUF 10bn – 30%; more than ~ HUF10bn. ~ HUF3bn and 10 % of the part above 10billion forints
Online casino
Per slot machine HUF 60,000 annually. NGR
up to ~ HUF10bn – 30%; more than ~ HUF10bn. ~ HUF3bn and 10 % of the part above 10billion forints
Online Sports Betting NGR Card Rooms
NGR Land-based Lottery
15% 40%
NGR or prize fund %-24% on the prize fund or NGR, depending on the lottery game type.
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HUNGARY market report
first contact for expansion 4H Agency
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