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Not Just Survive, but Thrive: Swissbit Overcomes a Challenging Year


By Silvio Muschter, CEO, Swissbit AG


embedded Internet of Things (IoT) and memory solutions with products “Made in Germany.” In 2019, it opened a new develop- ment and manufacturing site in Berlin. The new factory has pro- vided the scope to increase pro- duction and capacity threefold to three million units per month. As a part of Swissbit’s


S


phased and strategic investment plan, the company has strength-


wissbit is the only inde- pendent, European-head- quartered global supplier of


ened its recruitment drive and by 2023 will increase the number of employees in its development and production department in Berlin, from 200 to 300. These measures are driven


by increasing digitalization and a growing number of devices in the IoT. These in turn are driv- ing demand for secure memory products, as well as for embed- ded IoT security products.


Strategic Shift in Focus To underline this growth


strategy, Swissbit acquired Hy- perstone, a specialist supplier of flash memory controllers at the end of 2020. This acquisition has not only strengthened and deepened the company value chain, but also its technology chain. This is of great


benefit to customers who are looking for a trustworthy provider of highly reliable secu- rity products “Made in Germany” for deman - ding applications. Swissbit also operates development sites in Switzerland, Ger- many and the United States. For many years, Swissbit


cilities in Berlin, near its pro- duction site. With its own development and production site in Berlin,


May, 2021


Silvio Muschter, CEO, Swissbit AG.


has focused on NAND Flash so- lutions tailored to industrial, au- tomotive and NetCom applica- tions. In the course of this spe- cialization, the company discon- tinued its DRAM activities back in 2017. New technology trends have


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increased the demand for highly integrated solutions and advanced packaging technologies, which the company facilitates with its new Berlin facility. Swissbit has been providing data protection and system-on- chip security solutions for quite a while now and this is the main focus of its new busi- ness unit, Embedded IoT, which complements its storage solu- tions business unit.


Nurturing Talent As the company has grown,


it has established itself in loca- tions with access to more people with specialist skills. As an inde- pendent European supplier, the company strives to offer a com- petitive advantage with its glob- al team of highly knowledgeable and motivated staff. Also, since 2002, the compa-


ny has worked closely with oth- er innovative companies, as well as research and educational fa-


Swissbit is able to offer the best possible value with products “Made in Germany” for cus- tomers in key regions of Europe, North America and Asia. The company also complete-


ly controls its supply chain, which includes everything from sourcing of components world-


Increasing digitalization


and the proliferation of IoT devices are driving demand for secure memory products and embedded IoT security solutions.


wide to joint developments, qual- ifications, testing, and logistics. In 2001, Swissbit was creat-


ed following a management buy- out of a division of Siemens AG that was founded in 1992. “Swiss” comes from its origina- tion in Switzerland and “bit” from the basic unit of digital in- formation. Today, the company is a global firm with offices in Switzerland, Germany, the U.S.,


Japan, and Taiwan. Contact: Swissbit NA, Inc.,


238 Littleton Road, Suite 202b, Westford, MA 01886 % 978-490-3252 E-mail: sales@swissbitna.com Web: www.swissbit.com r


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