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The Impact of Digital Twin Technology on Product
Development and Innovation By Naomi Aharony, Managing Director, Reboot Online
O
ne of the biggest developments in the world of technology over the last few years has been that of digital twins. A digital twin is a virtual repli- ca of a physical system, process or product. The technology essentially
provides a real-time look at how a physical asset is performing. Digital twins are already being adopted in industries such as manufac-
turing, automotive and construction. Consequently, organizations in these re- spective industries are using digital twin technology to evaluate the perform- ance of given physical assets and then identify where improvements can be made to reach more favorable outcomes for the future. Interested in emerging tech-
nologies, digital marketing spe- cialists Reboot Online analyzed the latest findings from research facilities provider Catapult, who surveyed engineers (from a vari- ety of disciplines) to better under- stand the components they be- lieve are the most necessary for digital twin technology to func- tion effectively.
Survey Findings Reboot Online found that a
physical asset (71 percent) is the component engineers think is the most necessary for a digital twin. After that, 52 percent of experts view a live data set as an essen- tial feature for the functionality of digital twins. 45 percent be- lieve that an offline data set is a very important component for the technology. Interestingly, with a digital
twin being a pairing of the virtu- al and physical worlds, 45 per- cent of engineers rate 3D repre- sentation as a must-have vari- able for the technology. On a sim- ilar note, 31 percent state that 2D graphic representation is needed for the digital twin to work properly. Only 39 percent place trend
analysis of historical data as a vital attribute for a digital twin. Even less (32 percent) feel that pre- diction of future events is a critical aspect that can push the technolo- gy to achieve desired objectives. Reboot Online also wanted to identify the stages in the product lifecycle
Survey results reflect the
respondents’ views on the most necessary components for digital twin technology.
that can gain the greatest value from the integration and use of digital twins. The research found that maintenance, repair and operations (77 percent)
is the stage in the product life cycle where majority of engineers believe digi- tal twin technology adds the greatest value. Thereafter, engineers view man- ufacturing (70 percent) as the next most likely process to benefit from the uti- lization of digital twin technology. 62 percent of engineers think digital twin technology can be harnessed dur-
ing the simulation of a model that predicts the current and future behavior of a given physical asset. Slightly below, 60 percent feel digital twin technology can be highly practical for quality control testing. Interestingly, 59 percent consider a digital twin to be impactful in the design phase of a product/system. In contrast, finance and procurement (13 percent) is the step in the prod-
uct life cycle that engineers think will be able to capitalize the least from the capabilities of digital twin technology. Just above, only 19 percent of engineers place sales and marketing as a key operation which can experience significant gains from deploying digital twins. We are in an era of rapid technological development. At the forefront of that
has been the rise and evolution of digital twins. With the technology having the ability to cover the entire life cycle of a physical system, process or product, it pro- vides businesses with a powerful analytical tool which can thoroughly assess key performance indicators and provide insights as to where enhancements can be made. In the long-run, the lessons and suggestions taken from digital twins will
drive a variety of opportunities for innovation and growth. Contact: Reboot Online Marketing, Ltd., Unit 503, Centennial Park,
Centennial Avenue, Elstree, Herts, WD6 3FG, UK % 0203-397-1948 E-mail:
info@rebootonline.com Web:
www.rebootonline.com r
May, 2019
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