FEATURE
ENTERPRISE & INNOVATION
Innovation
leads to the royal seal of approval
Several years of research and development investment is bearing fruit for Derby-based HSG, which recently won a clutch of awards and gained coveted royal approval.
HSG, based on Pride Park, is a market leader in the water conservation and washroom services industry. The company is headed by entrepreneur Simon Rice,
who launched the business 11 years ago initially as a washroom services provider. The technical team still services many of its original
customers today with a wide range of products from sanitary bins to air fresheners. HSG's substantial growth since then is, however, largely
due to its investment in developing the unique two-fold system - the Ureco and Uretech. This is a market leader in water conservation and
improving the washroom environment and led to the company gaining The Queen’s Award for Enterprise in Innovation. The Ureco urinal sleeve and Uretech water management
system is already installed and achieving unrivalled water and money savings in some of the UK’s top venues. These include the 02 Arena in London, NEC in Birmingham, major restaurant chains such as Pizza Hut, as well as in top football clubs and some of the largest retail shopping centres across the country. The Ureco stops smells by trapping urinal odours below
the surface and reduces blockages through the patented enzyme system which breaks down the fat, acid and salt in urine. This enables the Uretech to reduce urinal flushes from around 96 times to just four times a day. As a result, the customer benefits by saving money on
utility bills, reducing water usage and stopping blockages and smells which improves the washroom experience for customers and reduces costly repairs. A key customer for HSG over the past ten years has been
the NEC in Birmingham. After securing the contract in an open tender, HSG
installed the Ureco and Uretech system over an eight-week period and initiated a quarterly service cycle by the technical team. The system has saved the NEC £124,000 a year in water
bills by reducing annual water usage by 83 million litres and reducing the carbon footprint by 100 tco2. HSG has continued its innovation, backed by extensive
research and development, with the recent launch of the Uretech Plus professional water management solution.
54 business network October 2018 Simon Rice, Managing Director at HSG Fitted onto a venue’s existing water meter, Uretech Plus
uses the latest wifi technology to provide minute-by- minute readings of water usage to a laptop, tablet or smartphone. Furthermore, HSG's reputation for innovation continued
with the launch this year of Cleen - which has the capacity to be a game-changer in washroom standards. The aim is for Cleen to become the ‘Trip Adviser’ of washrooms – recognising that customers judge a business, particularly those serving food, by the cleanliness of its washrooms. Cleen is the UK’s first fully-integrated management tool
and review app to help venues and washroom services providers address issues and promote their high quality facilities. The Cleen App is free to download onto a smartphone and enables washroom users to log reviews of facilities in any type of venue. Businesses and washroom services providers sign up for
their own Cleen Dashboard to gain immediate email alerts to reviews. This enables them to take action, directly respond to customer feedback or promote positive reviews. It also provides detailed daily, weekly and monthly reports on review trends and issues for evaluation and monitoring of facilities. To enable businesses to receive even more reviews
directly onsite, HSG has more recently introduced a new product called the Cleen Tablet. These data stations can be installed in or near washrooms for ease of feedback.
‘HSG’s reputation for innovation continued with the launch this year of Cleen - which has the capacity to be a game-changer in washroom standards’
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