INTERNATIONAL TRADE
UPCOMING INTERNATIONAL EVENTS FROM ENTERPRISE EUROPE NETWORK OCTOBER
International trade operations and procedures workshop Date:
25 October
Location: Derby Are you looking to grow your business internationally? If so, don’t miss out on EEN’s international trade operations and procedures workshop, which is designed to support innovative and ambitious businesses in the Midlands. Going international is a key factor to continued business growth. The demand for quality products across the world is growing and now is the time to grow your international business.
NOVEMBER
Business opportunities in Mexico Date:
7 November
Location: Nottingham EEN, in collaboration with the British Chamber of Commerce in Mexico, is organising a series of one-to-one meetings with an expert on this North American market. This huge country offers many opportunities for Midlands businesses.
Company mission to MEDICA Date:
12-15 November
Location: Dusseldorf, Germany Following last year’s successful mission to the MEDICA trade fair in Germany, EEN will once again be taking a group of healthcare-related companies from the Midlands to the largest international event in this sector. EEN will pre-organise B2B meetings with potential new business partners, as well as providing the pre- and post-mission support you need to make your visit a success.
Profiting by design Date:
The famed Golden Bridge, on the Ba Na Hills of Da Nang
‘Companies wishing to export directly to Vietnam should have a local representative acting as an importer/distributor’
English language training and school equipment are all areas where East Midlands businesses can get involved. There are potential challenges to
doing business in Vietnam too. There is a high level of corruption and bureaucracy, coupled with a low-skilled workforce and challenging infrastructure. The language barrier also means that translators and interpreters are often required. Companies wishing to export
directly to Vietnam should have a local representative acting as an importer/distributor. Getting information in Vietnam can be difficult, so it’s important to develop personal relationships and, if possible, visit the market to understand how it operates.
Although Intellectual Property
(IP) regulations are in place they are not strongly enforced, so it is also advisable to protect your IP before operating in Vietnam. While business etiquette is
similar to the UK, there are a few cultural differences to bear in mind, such as presenting business cards with two hands and addressing people formally. It is also worth remembering that smiles and nods do not necessarily mean “yes”. If you are a business looking to
Vietnam as a potential new market, you can contact the Enterprise Europe Network, which will be able to support you.
Contact EEN on 0333 320 0333, email
eeninfo@emc-dnl.co.uk or tweet @EEN_Midlands
14 November
Location: Nottingham Innovate UK and Nottingham Trent University are hosting an event to give local businesses the opportunity to learn about the funding available to support design, innovation and commercialisation of new ground-breaking products and services in the Midlands. Hear from speakers including Paul Mason, Director - Commercialisation and Open at Innovate UK, and speak to a business adviser from EEN who can tell you more about the free services offered to innovative SMEs.
Paul Mason
Delivering great customer service to international clients Date:
21 November 2018
Location: Nottingham Customer service is the key to success in international markets. It is the way we interact with our overseas clients that differentiates our company from all the competitors in a busy marketplace. In this session, we will discuss how to turn a potential customer into an advocate or loyal partner.
For more information on any of the above, contact eeninfo@emc-
dnl.co.uk, 0333 320 0333 or email
eeninfo@emc-dnl.co.uk.
business network October 2018 43
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