MEMBERNEWS
Innovative mould agent helps retailers solve plastic problem
Retailers are facing increasing pressure to reduce the use of plastics in their packaging. Now, the award-winning
Leicester-based Micro-Fresh has created a quick and simple way to boost consumer credentials. Based on Micro-Fresh, invisible
anti-mould agent Midell 3811 is applied directly to the product before shipping. This means there is no need for the most common anti-mould treatments which are small, single-use plastic stickers or silica gel packets which usually end up in landfill or the world’s oceans. Byron Dixon OBE, creator of
Micro-Fresh, said: “The use of single-use plastics in packaging is an incredibly hot topic due to between five and 13 million tonnes of plastic leaking into the oceans every year. Retailers need to start stepping up if they want to prove themselves in the eyes of consumers.
“While many retailers may want
to reduce plastic use to engage with consumers and prove the credentials of their brand, it can have potentially huge financial implications in an already price- competitive market. “Through a non-plastic anti-
mould solution, such as the Midell 3811 form of Micro-Fresh, retailers can make a genuine claim regarding a reduction in plastic use. Midell 3811 is also active throughout the lifetime of the product in comparison to gel packets or stickers which are usually disposed of instantly.” Byron is now calling on retailers
to look into the alternative anti- mould options on the market to give their brand an edge as well as fulfilling the environmental expectations of discerning consumers. Midell 3811 is UK-made, aqueous-
based, plastic free, and vegan friendly. It is BPR, Oekotex and
Businesses are increasingly CSR-conscious
‘Through a non-plastic anti-mould solution retailers can make a genuine claim regarding a reduction in plastic use’
REACH compliant and free from Restricted Substances and Substances of Very High Concern (SVHC).
Chamber member Micro-Fresh
was originally developed and crafted in 2006 to prevent the growth of mould on products in
transit from the far corners of the world. Today, the brand is used as an
added value by over 50 retailers. It now serves as the go-to brand for innovation-conscious retailers that want to incorporate freshness into their products.
Delegates take to the saddle to learn about performance
Drew Lilleker is pictured with Debra Johnson outside the Harold Lilleker and Sons Stand
All four stands at Proact Stadium sponsored
All four stands at Chesterfield Football Club’s Proact Stadium are now sponsored, following news that a sponsorship deal for the North Stand has been agreed with Harold Lilleker and Sons. Debra Johnson, Chesterfield
FC’s Corporate Relationship Manager, said: “We are delighted to be working with another local company and I would like to thank everyone at Harold Lilleker and Sons for supporting the club in this way. “It is very pleasing that
sponsorship deals are now in place for all four stands.”
20 business network October 2018
Derby-based business Astute Recruitment has teamed up with round-the-world cyclist and world record hopeful Leigh Timmis to share tips on how East Midlands- based businesses can deliver a world-class performance. The Cycling for Success business
breakfast event, which will take place on 18 October at the 3aaa County Ground in Derby, not only focuses on building a world-class team, but will also put a spotlight on mental health and mental resilience. Local professionals will hear tips
and anecdotes from Leigh, touching on how he created a world-class performance despite a number of challenges. They will also learn how crucial mental health is in achieving goals and overcoming pitfalls. Leigh will also discuss how important it is to have the right team around you – a key issue many SMEs face as they grow. Leigh said: “This will be my first engagement after my world record attempt and I’m hoping to be able to speak about the world record I will hold by that point. “It’s fantastic to be working with
Astute to help local businesses create a world class performance whether that’s locally or
internationally. I’m also excited to be able to raise awareness for my charity, MQ: Transforming Mental Health, working to share the importance of mental health in creating personal and professional success.” Mary Maguire, Managing Director
of Astute Recruitment, said: “It’s a really great honour to be able to partner with Leigh for this event,
World record hopeful Leigh Timmis
he’s such an inspirational person and a great business speaker. “The aim of the breakfast session
is for delegates to leave in a positive, can-do frame of mind, feeling confident that they can use some of Leigh’s tips to bolster team spirit, harness potential and exceed expectations - whether these are business goals, career goals or personal goals.”
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