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info@eastcorkjournal.ie


Thursday, 9th


November 2017 Carrigtwohill Bespoke Hairdresser Wins Fantastic Fantasy Award Bespoke


Stylist Alison O’Brien, Hairdressing,


Carrigtwohill, Co. Cork, won the coveted Fantastic Fantasy Award at the AL- FAPARF MILANO FAN- TASTIC HAIRDRESS- ER AWARDS 2017. Now in its eight year, it is the most widely attended awards ceremony in


the


hairdressing industry on the island of Ireland. The Awards took place in The Clayton Hotel, Burlington Road on Sunday, 5 No- vember. The Awards give stylists an opportunity to show- case


strengths and commercial acumen, through six artis- tic, three business and the ALFAPARF MILANO Inixia photographic awards. The newly creat- ed ALFAPARF MILANO Fantastic Marketing Award aims to recognise excellence in marketing and communications


in


individual salons and recognises the


growing


importance of clearly de- fined, targeted communi- cations for salons. The 10 winners are


recognised and acknowledged as rep-


resenting the best in Ire- land’s hairdressing indus- try. The Awards’ prestige guarantees a large volume of contestants with almost 300 hairdressers from all over Ireland dedicating months of hard work pre- paring their entries for the 10 categories. The


Awards were


judged by a panel com- prising five internationally renowned industry experts Edoardo Paludo, Derek Bogle, Harriet


Stokes,


Louise Martinez and Viv- ica Davies. Acclaimed


stylist, both their creative event to which de-


signer and TV presenter, Brendan Courtney, hosted the logistically massive, sold-out


some 1,350 stylists and industry insiders attended. The theme of this year’s


spectacular show was Studio 54, capturing the disco-heyday of this in- famous and iconic night- club, located in Broadway in the late 1970’s.


The


incredibly talented AL- FAPARF MILANO Nexxt Generation Style Ambas- sador Creative team set the scene with a dynam- ic and dramatic creative


segment in homage to this much-lauded club. Intercoiffure Ireland’s Art & Fashion team delivered a choreographed seg- ment directed by Maeve O’Healy-Harte.


Paul


Stafford, ALFAPARF MI- LANO Global Ambassa- dor, along with his team from Paul Stafford Hair continued the theme, with their unique interpretation of the club and its hip rev- ellers during its 33-month existence. ALFAPARF MILANO


is internationally recog- nised as representing the highest


standards within


the hairdressing industry and is considered by both trade and consumer press worldwide as the undenia- ble leader in the develop- ment of state-of-the-art sa- lon products and services. Its insistence on excellence and technical expertise in everything linked to this prestigious brand extends to the awards ceremony, with judging criteria large- ly centred on both. David Donnellan, Managing Director of ALFAPARF MILANO Ireland, “Our ethos as a


brand is to foster and sup- port


creative excellence


in the Irish Hairdressing industry. To that end, we offer Ireland’s largest pro-


gramme of professional hairdressing courses dedi- cated to the improvement of technical and commer- cial skills, and will soon


open the largest academy in the British Isles focused uniquely on industry ed- ucation. The Awards ex- tend a platform to partic-


ipant salons to show their creative


excellence, and


recognises the skills and talent required to create styles of real beauty”.


• Winner Fantasy Category: Stylist Alison O’Brien, Bespoke Hairdressing, Carrigtwohill, Co. Cork winner of the Fantastic Fantasy Award with her model Emma Bateman and Beatrice Moate,


ALFAPARF MILANO Ireland at the ALFAPARF MILANO FANTASTIC HAIRDRESSER AWARDS 2017. The Awards took place in The Clayton Hotel, Burlington Road.


Tel: 021 463 8000 • Email: info@eastcorkjournal.ie • Web: www.eastcorkjournal.ie


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