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THE HERALD FRIDAY FEBRUARY 10 2017


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31 Farming


 HCC Chief Executive Gwyn


Welsh food producers and TV presenter Jason Mohammad and chef Dudley Newbery: At the HCC stand at the Royal Welsh Show, highlighting Protected Food Name products


REPRESENTATIVES of the


Welsh food industry gathered in London recently to discuss how the country’s iconic brand names will be protected after Brexit. In common with foods such as


Champagne and Parma Ham, some of Wales’ top produce currently have EU-awarded designations such as Protected Geographical Indication (PGI) and Protected Designation of Origin (PDO). The designations are a vital part of the promotion of premium products such as Welsh Lamb and Welsh Beef, particularly in export markets.


On Wednesday (Jan 18), the


UK-wide Protected Food Name Association met at the headquarters of Defra (UK Department for Environment, Food and Rural Affairs) at Smith Square, Westminster. The PFN Association will discuss with minister George Eustice MP the need for a system to replace the current EU scheme to protect food brands which will be legally recognised in Europe and beyond. Red meat levy body Hybu Cig


Cymru – Meat Promotion Wales (HCC) represented Wales’ lamb and beef industry at the meeting.


Howells said: “The PGI designations which Welsh Lamb and Welsh Beef currently enjoy are vital to our marketing efforts. They’re highly sought-after marks of quality and traceability, and help to secure the premium status of our products and protect them against imitation. This, in turn, gives higher returns for thousands of farmers and processors in Wales. “I look forward to hearing what


the Minister has to say about what will happen to these designations after Brexit,” added Mr. Howells. “It’s important that legislation is brought forward to establish an equivalent scheme, and that the PFN Association and the devolved administrations are fully involved in the process.” Alison Lea-Wilson from Halen


Môn added: “Let’s not forget that Protected Food Names are part of the current Westminster Government’s Manifesto. They are hard-won and we must not lose momentum on continuing to protect and market existing ones, as well as supporting applications in the pipeline.”





Leadsom and Alun Cairns. It was a positive meeting and we further stressed that devolution should be respected within an overarching UK support framework in the context of making our withdrawal from the EU.” The FUW firmly believes that


Left to right: Welsh Secretary of State, Alun Cairns, FUW Younger Voice for Farming Committee Chairman Darren Williams, FUW Montgomeryshire County Chairman Mark Williams, Secretary of State for Environment, Food and Rural Affairs, Andrea Leadsom and FUW President Glyn Roberts


LAST WEEK Farmers’ Union


of Wales officials met with the Secretary of State for Environment, Food and Rural Affairs, Andrea Leadsom, and Welsh Secretary of State, Alun Cairns, to discuss the


future of agriculture post-Brexit. FUW President Glyn Roberts


said: “We welcomed the opportunity to highlight why #FarmingMatters and why it has to be top of the agenda in Brexit talks when we met Andrea


irrespective of what trade deals are in place post-Brexit, within the UK, Welsh farmers will compete against their counterparts in other devolved regions. Therefore it is necessary to have a common policy across the UK which minimises unfair competition and market distortion. Mr Roberts added that is was


essential that such a framework was put in place to also secure and protect adequate long term funding for agriculture, whilst respecting devolved powers of agriculture. “However, there has to be


flexibility within that framework to allow devolved governments to make decisions which are appropriate for their regions.”


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