PRODUCT FOCUS
Pure is a new, customisable product line
CUSTOMISED SKINCARE AW LAKE
AW Lake therapists use sight and touch, plus a health questionnaire, to analyse the skin and determine its type and any problems, such as dehydration, acne, rosacea and pigmentation. The therapist will also take note of the guest’s age for treatment and skincare prescription. AW Lake encourages its spas to have recommended retail product cards, and pre- scription or post treatment notes as tools for the staff to communicate the benefits of the products they wish the client to buy. Richard Williams, AW Lake consultant,
says: “Prescriptive follow-up is a great tool to boost revenue by building trust, encour- aging repeat business and facilitating retail options to better care for the client post treat- ment with home care.” The prescriptions are based on the new Pure skincare range, which is comprised of a Basic face cream or gel plus Supercharged serums, containing bio-active ingredients for specific skin concerns.
SPA-KIT KEYWORDS:AW LAKE
SKIN ANALYSIS MACHINE Using the machines can increase retail sales three-fold says C+K
COURAGE + KHAZAKA ELECTRONIC
Germany’s Courage + Khazaka Electronic (C+K) manufactures machines with var- ious probes to measure aspects of the skin including moisture, oil, pigmenta- tion and elasticity. The machines include the computer-based Multi Skin Test Cen- tre MC 1000 and the stand-alone Multi Dermascope MDS 1000. C+K also makes a photo booth for full face photography to determine pores, wrinkles, spots and skin colour. The equipment costs between €200-€4,500 (US$267-US$6,000, £173- £3,900) depending on the machine and number ordered.
Marketing manager Christiane Uhl says: “Beauticians claim their sale of additional care [products] is increased at least three- fold when such devices are used. Other clients state even higher turnover of prod- ucts and treatments.”
The analysis begins with a software- based questionnaire, which can be customised to a company’s product range. Using these answers, combined with the machine’s measurements, the software selects suitable treatments and products.
SPA-KIT KEYWORD:COURAGE
CUSTOMISED SKINCARE BABOR
Babor offers a free skin analysis before facial treat- ments which incorporates its customised skincare range SkinovagePX. An hour-long treatment begins with a lifestyle con- sultation with a Babor skin expert who uses a magnify- ing glass to assess the skin type and its condition. A special gel mask can also be used to check skin vital- ity – it incorporates nettle
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extract which causes the skin to turn a darker col- our the more nourished it is. The SkinovagePX sys-
tem can be tailored to suit five skin types. The range includes Vita Balance for dry skin; Calming Sensitive for sensitive skin; Perfect Combination for oily and combination skin; Advanced Biogen for tired, stressed skin; and Pure for blemished skin. Each has its own set of products, which can be mixed
and matched, or boosted using Intensifier serums. Dr Helmut Drees, head of training at Babor says: “When using customised skincare, you don’t just offer an hour of relaxation, but a visible improvement of the skin and complexion. Customers are amazed and, therefore, willing to pay a higher price.”
SPA-KIT KEYWORD: BABOR
Spa Business 3 2013 ©Cybertrek 2013
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