ADVERTISEMENT PROMOTION
A gift from Ez-Runner... M
Ez-Vouchers can be used as a stand-alone system integrated into your website or added as a module of Ez-Runner’s leisure management software to control your spa facility
any see gift vouchers as a last- minute solution for that age old issue of what to buy as a pre- sent! With the industry now
worth approximately £4.5bn (US$7.1bn, €5.3bn) in the UK, its popularity is obvious. Voucher sales growth has outshone retail in the last few years. People love a bargain, and the days of scouring through teletext to fi nd the best holidays is an activity well and truly in the past. We fi nd it almost second nature to Google our way to the best TVs or search TripAdvisor before we commit to our next holiday. So why not capitalise on this by offering vouchers online? Even if you feel your client base wouldn’t purchase vouchers online, why deny them the choice? Ez-Run- ner fully integrates with your online brand and customer journey. Unlike many of our competitors all of this functionality is within the same software.
WHAT DOES THAT GIVE YOU? Think about the data capture and marketing opportunities alone. How good would it be to monitor customer spending patterns online and in your business? Ez-Runner would hold all this data ready and available for analysis. Combine this with our Campaign Manager marketing tool and automated emails or text messages can be sent to customers based on usage or spending habits. Why not send voucher eshots to clients who’ve had three treatments in a month? How about sending out promotions to customers who bought
Spa Business 3 2013 ©Cybertrek 2013
certain products or treatments? How ben- efi cial would it be to your business to be able to analyse (from one place) how many repeat visits clients have after purchasing vouch- ers? Ez-Runner will give you the ability to market to both purchaser and redeemer. All of this can be examined automatically. You can have the results emailed to you as required and fi ne tune your campaigns as the business evolves. ●
Increased sales – A number of our high profi le clients have increased sales over and above existing retailing, since introducing our online services. One saw an increase of more than £250k (US$392k, €292k)
Free money – With up to 15 per cent of vouchers never redeemed, offering vouchers online should be a question of when and not ‘if we should’
Prefer something tangible? – Ez-Runner offers full fulfi lment services as well. Your customers will get a choice if either receiving their vouchers by email or post
How easy is it to manage? – Within our application you control what is offered online, the long description, imagery and pricing. You don’t need the expertise of a web developer each time your offers change
Forgotten an anniversary and needed something quick? Gift-runner will send email vouchers for those unforgettable, yet forgettable moments!
Call us on +44 (0)844 847 5827 or go to
www.ez-runner.com
Read Spa Business online
spabusiness.com / digital 101
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