COMPANY PROFILE PROMOTION PRODUCT RANGES
HYDRATING Moisturising & Renewing. For dry, dull and tired skin. Hydration is maximised with highly nourishing botanicals and moisture boosting essential oil blends
MATTIFYING Balancing & Refi ning. Oil balancing botanicals and essential oils help to regulate the over-production of sebum
SOOTHING
Calming & Comforting. Gentle hydration, resistance and illumination for sensitive skin. Formulated with comforting botanical and simply soothing essential oils blends
ANTI-AGEING
Rejuvenating & Repairing. This range is packed with super active, anti-ageing ingredients and rare
essential oils. It increases
collagen and elastin production for mature or very dry skin
REFINERY
Specialist male grooming line that’s been developed in collaboration with men’s day spa chain The Refi nery
RELAX Restful & Tranquil. Unrivalled in its potency, Relax is Aromatherapy Associates’ most popular innovation
DE-STRESS
Focusing & Soothing. Energises tired muscles with blends of highly active essential oils for instant relief and refreshment
REVIVE
Refreshing & Invigorating. Blends to stimulate and activate the mind fi rst thing in the morning and at the end of the day
SUPPORT
Comforting & Uplifting. A range for combating the effects of winter colds and fl u, soothing irritated or sensitive skin or helping with hormonal pressures
NOURISHING
Conditioning & Nourishing. Exotic botanicals are combined with plant oils and unique essential blends in this collection to immediately smooth and nourish
RENEWING Rejuvenating & Softening. Rose oil, renowned and cherished for centuries, is the signature ingredient of this line
POLISHING Rejuvenating & Polishing. Comprises a scrub, exfoliator and body brush to gently invigorate tired skin, boost circulation and encourage radiance and health
Turnover has grown signifi cantly at a rate of 20-25 per cent year on year... and the vision is to increase global expansion and supply even further
SOLID BASE Howard, who trained under renowned aro- matherapist Micheline Arcier back in the early 1970s, began in the industry by creat- ing highly customised essential oil blends to suit client needs (see SB08/3 p90). Her team now includes three in-house chemists who specialise in formulating natural, aromather- apy-based products which deliver results. The latest blend to launch is Inner Strength, a bath and shower oil Howard originally created for her own personal use during a fi ght against illness. The blend combines clary sage, a euphoric essential oil, frankincense to help focus the mind, carda- mom and rosemary to help fortify physical strength, vetivert to calm, geranium to bal- ance and rose for comfort – or as Howard says “a hug in a bottle”. Ten per cent of all sales from Inner
Strength products are donated to the Defence Against Cancer Foundation –
www.afweertegenkanker.nl. The Dutch organisation has pioneered a new method for treating cancer and, so far, Aromatherapy Associates has raised in excess of £10,000 for its continued research.
WIDENING HORIZONS Under the leadership of Howard, with back- ing from private investor Ian Richardson, the company’s turnover grew signifi cantly in three years: at a rate of 20-25 per cent year on year. Last year, it merged with the respected
US-based consultancy Spa Strategy. And since then, Howard has been working with its managing partner Elaine Fenard to cre- ate a fi nancial model for spas. The model will combine the company’s experience of supply as well as Spa Strategy’s expertise on space utilisation in order to develop a performance matrix for spas, small and large, to identify signifi cant improvement areas to make the whole business better. Overall, Howard’s vision is to increase global expansion and supply. Aromather- apy Associates currently distributes in 47 countries, including Mexico, China and India, where it’s licensed to trade and man- ages the distribution itself. As a passionate entrepreneur, Howard has built a formidable company and brand in Aromatherapy Associates. And there’s more to come as a result of the company’s philosophy of continuous innovation. ●
64 Read Spa Business online
spabusiness.com / digital AWARDS
Spa China: ■ Most Popular Spa Brand of the Year, 2012/11 ■ Spa Product of the Year – Renewing Rose Body Collection 2010 Asia Spa: ■ Spa Product Line of the Year, 2011 ■ Natural Product of the Year 2008/07 ■ Anti-Age Product of the Year- Fine Line Face Oil, 2009 Crystal Awards Asia Pacifi c: ■ Age Repair Facial, 2010 American Spa Professional Choice Award: ■ Favourite Aromatherapy Line 2011/10/09 ■ The Glamour Power List – De-Stress Muscle Gel 2012 ■ Tatler Beauty Awards - Bath and Shower Oils, 2012 Harper’s Bazaar Beauty Hot 100 Awards: Miniature Bath and Shower Oil Collection, Overnight Repair Mask, 2012 InStyle Best Beauty Buys: Deep Relax Bath & Shower Oil, 2012 and 2013 (Hall of Fame) Tatler Beauty Awards: The Ultimate Aromatherapy Experience, 2012 Beauty Bible: Anti-Ageing – Rose Body and Massage Oil, 2012
Spa Business 3 2013 ©Cybertrek 2013
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