TECHNOLOGY
Damien Tamisier, DIMMbiz Ltd
It would be great if software competitors could work together to create the best solutions – starting with the development of industry standards, for example.
The new trend is collaboration. Spas will work together far more to solve the challenges of the economic crisis. In anticipation of this, we’re starting a new technology platform to serve global needs. It will launch on 26 September during the ISWKC event at Thermae- 2OOO. The aim is to revolutionise the way spas do business.
Tell us about your new features and functionality? I know this will sound weird, but our goal is not to create exciting functionality, our goal is to expand our solution only with features which help our customers achieve a good return on investment. In the past we focused on cost reductions, automating all the operational and financial flows. Since the beginning of the reces- sion our focus has moved to the generation of sales and marketing for customers, as well as social media integration, loyalty systems and database marketing – to name just a few.
What types of spas are your products targeted at? xPlan has been designed for large spas and companies with multi- properties. We have a cloud-based version too for smaller spas.
What makes it different or better? I’m personally convinced that respectable solution providers shouldn’t try to compete with others, but should analyse real market needs – in doing so you won’t be influenced by others. xPlan is built to be as ‘real-life’ as possible, that makes the solution flexible, strong and reliable. Are we better than others? We prefer that
106 Read Spa Business online
spabusiness.com/digital
you ask this question of our customers. One thing is sure: xPlan is solid, fast and reliable.
What’s the price? Our price strategy is based on return on investment (ROI), we want our customers to achieve their ROI as quick as possible, but we need them to be involved enough to be willing to achieve it. As we want to be fair to all, our prices grow and shrink proportionally with the energy a customer invests in the project. The price is completely customised to the real needs of the customer. Bankless financing is possible if needed.
What’s your vision for xPlan? Seven years ago, xPlan started as an underdog. Now we love this position so much we don’t want to shout everywhere that we intend to monopolise the spa world. Ninety-five per cent of our new busi- ness comes from word-of-mouth referrals, this is our best publicity.
How are you responding to tech trends? Everybody knows that a strong online presence is a must: smart- phone apps, online booking engines, websites... we do it all and have done for years. We’ve proven that it helps reduce the operational costs drastically, if done well.
Do you have other perspectives to share? I think that we have one of the widest fully integrated solutions in the market. It automates the management of nearly every aspect of a big spas’ operation, up to those serving a couple of thousands of guests a day. Many of our features are unique, and can be found on our website. At the end I would give the reader one single tip: never believe what we say – call or visit some references to check if the reality matches the stories.
Web:
www.xplanonline.com Tel: +31 113 25 32 80 Email:
sales@xplanonline.com Spa-kit keyword: xplan
Spa Business 3 2013 ©Cybertrek 2013
PHOTO: SHUTTERSTOCK/MICHAELJUNG
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