KATIE BARNES, MANAGING EDITOR, SPA BUSINESS Letters
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Cellulite Machines Trending In The UAE
Lindsay Madden-Nadeau, regional spa director UAE, Minor International
It was interesting to read how skincare analysis machines are becoming popu- lar in spas (see SB13/2 p94) – in the UAE we’re seeing a rise in machine-based treat- ments but with a focus on the body. Such machines include LPG and VelaShape which work in similar ways to target cel- lulite breakdown, body contouring, fl uid retention and to fi rm up the muscles. Our customers, with busy lifestyles, want quick fi xes and technology keeps getting better. Cavitation is something that people aren’t too aware of. It uses low frequency, ultrasound vibrations that are designed to eventually dissolve cellulite into liq- uid. I’ve found it one of the most effective in treating cellulite, but it’s also expensive – my three sessions cost AED300-AED400 (US$82-US$109, €62-€82, £52-£69) each. It’s claimed that Lipoglaze uses cryo-
therapy to crystalise fat and reduce it by up to 26 per cent. However, it’s another step up in expense – the one-off treatment is AED4,000 (US$1,100, €822, £694), and takes up to six weeks to see the results and leave skin red for sometime after. Mean- while, the very latest arrival is i-Lipo, which uses low level lasers to trigger a chemical signal to break. It’s so new I’ve yet to try it.
There’s a high demand for treatments like Liopglaze, which freezes fat, in the Middle East
Units can cost AED40,000-AED300,000 (US$10,900-US$81,700, €8,200-€61,600, £7,000-£52,650), but if they’re placed in the right spa and awareness is high they pay for themselves quickly and clients normally sign up for a course of fi ve to 15 sessions. Most of the machines have clinical tri- als behind them, but nothing in life is a
guarantee and various body types respond differently. Rather than being viewed as a one-time fi x, we believe they work best in combination with a healthy diet and a regu- lar fi tness programme. Even though results can vary, it’s clear that these machines are defi nitely around to stay and are likely to get better by the year.
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Spa Business 3 2013 ©Cybertrek 2013
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