The juice retreats aren’t just about weight loss. They give the body everything it needs to feel better and recharged
even days up a mountain in Turkey, exercising for five hours a day fuelled on nothing but four daily juices and plenty of water. Many thought me mad; and even I had my doubts.
So why on earth was I doing this? ‘7lbs in 7 days’ would be a compelling reason – the amount of weight the average person loses over the week. And that’s how the Juice Master retreat is marketed based on the bestselling book of the same name written by Juice Master founder and direc- tor Jason Vale. But there’s much more to it.
HITTING RE-SET “The publisher wanted to call the book 7lbs in 7 days – Super Juice Diet,” explains Vale.
“I didn’t even want the word ‘diet’ in the title. Weight loss is a by-product of what we do – I think of the programme, and the retreats that we’ve set up based on that programme, as the most effective one-week recharge you can give your mind and body.” Interestingly, that sentiment was echoed
by most people attending the retreat with me. Many had been at least two times before; one was attending for the seventh time. “I come every year for a reset and a re-bal- ance – to get my body back to feeling good,”
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one guest told me. “It’s not about losing weight. It’s about energy and health.” “You feel so energised at the end,” agreed
another. “Your taste buds change too – you go home wanting totally different foods.” So far, so intrigued. So what was is the
retreat all about? And could juice alone really sustain me for a week?
NUTRIENT-RICH DIET
“If you tell people you’re just going to have juice for a week, they’ll tell you it’s dan- gerous – yet they don’t bat an eyelid if someone’s living off junk food,” says Vale. The focus of Juice Master is therefore on explaining why to juice, not just how. “Ulti- mately people want to feel good, and when you juice you’re getting everything your body needs. You feel recharged, rebooted, full of energy. Your skin becomes clearer, your hair and nails better, you lose weight. It also has huge health benefi ts: the two biggest causes of all disease are toxicity and nutrient defi - ciency, and our programme addresses both. “When you explain it that way, people fi nd
it very logical, very tangible. It isn’t about going on a diet; it’s about changing your diet.” On our fi rst morning up the mountain, retreat manager Becky Lennox explains:
“You get more good nutrients in one juice than most people get in a day.” You might
feel a bit hungry, although in my experience not as much as you’d expect. You might even get a headache for a day or two – withdrawal symptoms from the likes of sugar, salt, caf- feine, alcohol. But while our stomachs might be used to more volume, inevitably our nor- mal daily diet will include a good smattering of junk food – food with little nutritional value. Give it a week of freshly extracted, live juice (none of this tetra-packed, pasteur- ised, longlife stuff ) and you’ve replenished the live enzymes, vitamins and minerals it needs to remain healthy, while simultane- ously removing all the toxins. “We often eat the wrong things – things that make our body acidic, which is the cause of a number of diseases,” continues Lennox. “The body works best in an alkaline state, and juices – especially green juices – help put your body into this state. Sugar is the worst offender. It’s the number one ingredient that contributes to acidity, and it’s very addictive. Our retreats help break that cycle. “People ask why not just eat the vegetables, but one of the benefi ts of juicing is that it gives your body a break from having to digest food; digestion takes up a huge amount of energy. When you juice, the nutrients go straight into your system, your body can preserve its energy to heal itself. Not only that, but if you look at everything that goes
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