COMPANY PROFILE PROMOTION
The brand off ers the best of science and nature. Systems include Skin Regimen (left) and Sacred Nature (above)
[ comfort zone ]
The [ comfort zone ] spa brand has been newly revamped and revitalised to better communicate its core off erings as a natural, scientifi c and soul-centred skincare and lifestyle brand
“P
roducts for the spa market often tend to look very clin- ical, sterile and medical, but [ comfort zone ] is quite the
opposite. We’re a colourful, contemporary, stylish and approachable brand that really stands out as something very different in the spa environment. “We have a strong scientifi c base, but we also seek to humanise science and turn it into an emotional experience that’s about people and lifestyle, and not just products and protocols.” So says Stephanie Guinard, the company’s
newly-appointed brand development man- ager, who’s joined the Italian spa skincare specialist to help spearhead a whole new era for the family-owned brand. The Bollati family first established a skincare and haircare brand in 1983, and still manufactures all its own products at its laboratories and headquarters in Parma, northern Italy. [ comfort zone ] is its niche spa brand, created in 1996, and only sup- plied to a select number (currently around 3,000) of spas worldwide, as well as its fi ve standalone branded spa ‘SPACES’ in Italy. The recent reinvigoration of the [ comfort zone ] branding is based around the compa- ny’s three guiding principles of Skin, Science and Soul.
BEAUTIFUL, HEALTHY SKIN
As the company states: “The future of beauty is in wellness. In today’s world we’re more informed, more discerning, more concerned about real benefi ts. Skincare must go beyond evoking a sense of luxury, indulgence and pleasure to produce clear results.”
With this in mind, [ comfort zone ] launched its Skin Regimen product and life- style line at the end of 2012 in Italy, rolling it out a few months later internationally. Skin Regimen is a results-oriented programme that has been created by an international, multidisciplinary team of doctors and scientists. It combines advanced skin care products, the lat- est generation of food supplements as well as lifestyle recommendations for an overall ‘skin diet’.
The plan is detailed in a new book, Skin Regimen: The Essential Lifestyle Guide for Longev- ity and Beauty, only available at the company’s sites and partner spas.
Davide Bollati,
MD, is a pharmacist and cosmetologist
46 Read Spa Business online
spabusiness.com / digital
In effi cacy tests, the company says this advanced approach achieved an increase in skin moisture of 26 per cent, with wrin- kles appearing to be reduced by 17 per cent. “We’re not just promoting highly results- oriented skincare products and protocols, but a holistic lifestyle, partnering with spas and helping them to teach their clients how to take care of themselves, eat better, take more exercise, reduce stress in their lives, and learn how to age better,” says Guinard.
NATURAL SCIENCE
[ comfort zone ] is underpinned by a strong scientifi c base, led by pharmacist and cosmetologist Dr Davide Bollati, whose mission has been to research and use nature’s most powerful and effective ingre- dients in the development of skin formulations.
All of the company’s products are rich in natural, active ingre- dients and free from parabens. Among its bestselling ranges are Action Sublime, a unique chronobi- ology system that releases retinol into
©Cybertrek 2013
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