INTERVIEW: KATHRYN MOORE
Nothing like this exists in the Middle East as return on investment is tough, but our owners are the Qatari royal family and they really want to have something different
“We’ve got some amazing deals in the pipe- line, but I’m going to need to bring in a few more people to help me handle them.”
HOT SPOTS One of the newest projects is the rollout of Lime Spa – the branded concept for Per Aquum resorts (see SB06/1 p28) which MHG acquired a 50 per cent stake in just two months ago. With only three sites, the 10-year-old brand is not known in the hotel industry but MHG plans to change this.
“We’re currently talking about what direc- tion we’ll take it as we’re planning at least 15 resorts in coming years,” says Moore. “We were considering Lime Spa as a stand-alone
concept, but now think it’s best positioned exclusively for Per Aquum as a USP.” With spas now standard in hotels, Moore
says its “hard to see where you can get an extra dollar, or an extra guest into the spa.” However, the Maldives, Africa and the Mid- dle East are still hot spots for successful spas, she feels. “Even though there are lots of resorts in the Maldives, there’s still big potential as there’s nothing else for guests to do and you’re pretty much guaranteed a 15-20 per cent capture rate.” The potential in Africa – MSpa has 10 possible projects there – lies with profes- sionals who, having studied abroad and gained a taste for western luxuries, are
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returning to their homeland as it becomes more prosperous. “I was in a 200-bed hotel in Tanzania a few months ago that was get- ting 95 per cent year-round occupancy via corporate business at US$450 (€341, £287) a night and US$150-US$200 (€114-€152, £96-£127) average spend in the spa – that’s amazing,” says Moore. She also feels there’s high spending power in the Middle East. “Consumers there have a lot of money, however, they’re always looking for something fresh with the latest brands. If you don’t continue to evolve in that market, you’ll lose customers.” It’s fitting, therefore, that MSpa has cho- sen Doha to launch a completely different
Spa Business 3 2013 ©Cybertrek 2013
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