COUNTRY FOCUS VIETNAM


O


ne of the most signifi cant des- tinations for spa tourism in Vietnam is the Central Coast region surrounding Da Nang.


And one of the most innovative hospitality operations is Fusion Maia Da Nang, oper- ated and developed by Serenity Holding. Opened in October 2010, the 87-villa beach- side resort is expected this year to reach occupancy levels well in excess of the 65 per cent achieved in 2012, due in large part to its distinctive all-inclusive spa concept.


CENTRAL PROMISE


Spa manager Natalie Devoy says: “All


guests are entitled to two treatments a day as part of their room rate and if we have avail- ability, we’ll accommodate more. As a result, our spa has a near-100 per cent capture rate.”


Comprising 16 treatment rooms, two


salons, changing rooms, steam, sauna, whirl- pool, yoga room and a library, the spa offers an extensive menu of treatments. Guests who sign up to a seven-day Natural Living Programme also have access to holistic activ- ities, such as t’ai chi lessons on the nearby Marble Mountain. Manned by a team of 80 during high season, the spa required the development of a bespoke software system by South African based ESP Online to cope with the mind-boggling number of treat-


By 2014, there will be three Fusion sites in Vietnam


56 Read Spa Business online spabusiness.com / digital


Spa Business 3 2013 ©Cybertrek 2013


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