SPA RETREAT
“If we were to work with a spa again, we’d want to take over the whole place for fi ve days, with the operator taking it back for weekend trade”
fruit, veg and juices, with the rest being lean proteins and wholegrain carbs. For it to be sustainable, up to 10 per cent can be what Vale calls ‘party foods’… the naughty stuff.
JUICING THE WORLD Speaking to Vale it’s clear that, in spite of the weight loss successes of his programmes, it’s the health aspect that most interests him. “We’re currently fi lming a documentary – Super Juice Me: One Disease, One Solution
– focused on eight people with conditions ranging from fi bromyalgia and arthritis, to eczema and high cholesterol. We already know we can reverse type 2 diabetes in four to six weeks, but now we’re setting out to prove that, in just one month of juicing – with exactly the same treatment – the vast majority of those conditions will get better. This will have the biggest impact of anything we’ve ever done.” So what else is new? “We’ve just opened
our second retreat in Portugal, which I’m really excited about. It’s stunning, and includes a gym and spa [see p72]. “We have a 5lbs in 5 days programme com- ing out in January 2014, as people were
telling us they found it hard to maintain a juice-only diet at weekends. It aims to give the same results but in a shorter timeframe, incorporating high intensity training. “Juice Master Delivered is a relatively
new service where we deliver frozen juices directly to your door – if you freeze them immediately, it maintains the goodness. It’s only for really busy or really lazy people, but it’s already taken off to the point that we’ve had to bring someone in to take it over for us. “Similarly, we have a franchise concept
for Juice Master juice bars in shopping cen- tres. We currently have seven sites, with a few more in the pipeline – in Dubai, Canada, Ireland, Scotland and Belgium. There’s also an online shop selling care-
fully selected Juice Master products and merchandise such as ‘Running on Juice’ t-shirts and ‘Juice Junkie’ fl asks. Vale says: “It helps create a community and spread the word. It’s my mission to ‘juice the world’.”
COLLABORATIVE VENTURES So are there any opportunities for spa opera- tors to join forces with Juice Master?
76 Read Spa Business online
spabusiness.com / digital
“We ran a three-day detox at Champneys in the UK for four years but our guests kept having to walk past the café. At our retreats there’s not even a village shop nearby – nothing to tempt you. So, if we were to do something like that again, we’d want to take over the whole place for fi ve days, with the operator taking it back for weekend trade.” The health angle of juicing also fi ts very nicely with the spa industry’s shift towards wellness and prevention. “With our new Super Juice Me documentary, which we’ll also roll out into a book and a programme, we want to coin the phrase and put it into everyone’s psyche,” says Vale. “Instead of people’s fi rst reaction being ‘you should go to the doctor for medication’, we want them to think: ‘you need to be super juiced’. “After all, if you don’t look after your body, you will have nowhere to live.” ●
Kate Cracknell is the editor of Health Club Management, the sister magazine of Spa Business.
Email:
katecracknell@leisuremedia.com Twitter: @HealthClubKate
Spa Business 3 2013 ©Cybertrek 2013
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