KATHRYN MOORE FAVOURITES
Book: I’m currently reading The 4-Hour Workweek by Tim Ferriss Film: A tie between Robin Hood: Prince of Thieves and Love Actually Season: Spring Non-MSpa spa: The Bliss Spa in London does an amazing bespoke facial Treatment: Thai massage Advice: My parents taught me to never give up and to stand up for what I believe in (gets me in trouble sometimes!) Who you admire? Not to sound like a swot, but both my bosses [William Heinecke and Dillip Rajakarier] are incredibly inspirational
There’s lots of money for luxury spend in the Middle East, says Moore, adding that MSpa will soon reveal a full-service wellness concept to consumers in Qatar
concept to sit alongside its Anantara Spa. When the 13-hectare (32-acre) Anantara Doha Island Resort & Spa opens in early 2014, it will feature the company’s first “full- on wellness concept” – a facility capable of hosting year-round long-stay retreats on detox, weight-loss and relaxation that mix alternative therapies with medi-spa treat- ments and doctors on staff. “We’ve haven’t released details to the press yet as we’re still finalising the offer” says Moore. “It’s going to target the Middle East clientele who usu- ally go to Asia, places like Chiva-Som, for those types of programmes. There are going to be more than 100 residential units [on the island] so it will target locals too.
Spa Business 3 2013 ©Cybertrek 2013 “Nothing like this exists in the Middle
East because the return on investment is tough, but our owners are the Qatari royal family and they really want to have some- thing with a different angle.” This isn’t the first time owners have expressed an interest in having a full-ser- vice wellness centre says Moore who’s been researching concepts and viable business models for a few years now. Indeed Anan- tara has slowly introduced wellness retreats at different properties so it’s already built up a base of experts and she sees no reason why they shouldn’t continue with elements of wellness in the future as they refresh the Anantara Spa brand. “What we created five
year’s ago isn’t as relevant today,” she says. “I’m looking into an intro level, such as more weekend retreats and a step up from that where we might offer lifestyle memberships and health check ups.” Overall, the next few years are going to
prove exciting. “There aren’t that many spa management companies in Asia or the Middle East,” she says. “There’s ESPA and a couple in the US but we get enquiries every day from owners wanting us to either cre- ate or manage a spa for them. There’s huge potential for us to get more deals!” l
Turn to p30 to read the interview with Lee David Stephens
Read Spa Business online
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