GREEN
The goal is to certify 50 spas in 12 months to join other Being facilities such as the Carnac thalasso resort in France
What does the fee cover? The documentary review, inspection visit and report, issue of the Being nameplate and as well as promotional tools such as stickers, brochures and our soon to launch website.
How are spas monitored thereafter? There will be at least one anonymous visit or unannounced inspection a year.
What are the advantages of having a Being certifi cation? There are many! This certifi cation has the benefi t of the backing from Ecocert – a glob- ally recognised certifi cation body; and an expert in natural and organic certifi cation. With 23 criteria based on the wellbe- ing of customers and quality of treatments, the Being certifi cation will indicate that you are a spa that takes care of your clients. The standard could be used as a point of differ- entiation – to point out your environmental commitment in your spa operation, while analysing environmental practices such as waste, water and electricity management often helps reduce costs. Involving your team in the process can also help to moti- vate them by giving them a common goal.
How are you raising awareness of it? Via Ecocert’s website, a Facebook page, at conferences/trade shows and through
BEING COMMITTEE
The industry experts who consulted on the development of the Being label include the following people:
Véronique Balcaen and Yves Rocher, Spa l’Heure Végétale at La Grée de Landes – eco hotel spa Nathalie Bouchon Poireau, Cinq Mondes – day spas and cosmetics Agnès Bourgeon – architect and spa designer Véronique Brégeon, LeCoq-Gadby – hotel spa Marie Cazaux – spa consultant Noémie de Goys, Nohèm – cosmetics brand & spa Martial Denetre, Carnac resort – thalassotherapy spa Aldina Duarte-Ramos, Sofi tel – hotel spa chain Amanda Gerentes Chevillat, Melvita – cosmetic brand Jean Eric Knecht, Elégance Group – spa & beauty school Ludovic Lainé, La Paz Group – spa designer Laurent Malbert, Chill Out Design – equipment manufacturer
50 Read Spa Business online
spabusiness.com / digital
advertising. Towards the end of 2013 we will also be launching a dedicated Being website, which will include a public-facing register of Being-certifi ed facilities.
How many spas are certifi ed? At the moment we only have a few, includ- ing Eco Spa Melvita in Paris and Carnac Thalasso & Spa Resort Hôtel in Bretagne. However, 15 more are already going through the process and we’re aiming to have 50 cer- tifi ed in the next 12 months. We’ve also developed the Being Program
to help fast track certification. At a fixed cost of €800 (US$1,050, £689), this involves online training, regular follow up and access to our network of certifi ed suppliers and consultants to get operators through certi- fi cation within two years.
What countries and companies will you target?
Europe, the US and Asia are our main focus, but as Ecocert is present in more than 85 countries we’re not ruling anything out. In terms of companies, we’ll be targeting eco-chic spas and those in luxury hotels and resorts. We think that if a spa claims to be high-end, then it’s already going to be offer- ing organic/natural products and that it will be mindful of how its operations are impact- ing on the environment. ●
Spa Business 3 2013 ©Cybertrek 2013
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