SKIN ANALYSIS MACHINE AND CUSTOMISED SKINCARE
Retails sales The customised approach takes into account that skin can alter several times a day
SKIN ANALYSIS MACHINE & CUSTOMISED SKINCARE BIOLOGIQUE RECHERCHE
French company Biologique Recherche’s customised approach to skincare is based on the philosophy that a person’s skin can alter several times a day which it calls a Skin Instant®
. It’s much more in-depth
than categorising the skin as normal, dry or oily and to accurately measure the skin’s condition, it has developed the Skin Instants Lab machine. Using fi ve probes, connected to a com-
puter, the machine analyses moisture content, the effi ciency of the lipid barrier (which protects the skin from mois- ture loss), elasticity, melanin levels and sebum content. Following the machine’s diagnosis, along with a visual assessment and questionnaire, the software suggests a selection of Biologique Recherche’s treat-
ments and products. There are more than 100 facecare, 40 bodycare and 15 haircare products, allowing for many different com- binations suited to the Skin Instant of the client at the time of their treatment. Biologique Recherche says the Skin
Instant methodology has helped it to achieve equal levels of treatment sales as product sales. In addition, it can keep a client’s Skin Instant history on fi le to monitor changes and build a long-term treatment programme. Meanwhile, as part of its Haute Couture Programme, the company can create indi- vidually formulated creams and serums for customers over a six-month period.
SPA-KIT KEYWORD: BIOLOGIQUE
can increase by 20 per cent with skincare analysis
PRESCRIBED SKINCARE AROMATHERAPY ASSOCIATES
Aromatherapy Associates uses a free consul- tation plan for facial clients, which it says has increased retail sales by up to 20 per cent. It incorporates a face map (see below)that a cli- ent draws on to identify areas of concern as well as a tick diagram to describe how they’re feeling (see above), which is used to deter- mine treatment products. The therapist also analyses the skin using a magnifying lamp and the Skin Scope F-102 machine. Global head of sales Louise Riby says:
“When a client is given time to draw or write down their concerns, we get so much more information than just a verbal consultation. One of the keys to a great facial treatment is pinpointing the concerns and working to resolve them. When you provide a tool that enables the therapist to do this profi ciently and confidently, you have happy custom- ers who return. Ultimately retail increases through correct consultation.”
TREATMENT CONSULTATION HOW IS YOUR SKIN?
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TREATMENT CONSULTATION HOW IS YOUR SKIN?
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TREATMENT CONSULTATION HOW IS YOUR SKIN?
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Your skin is the largest organ of your body, and is affected b man Your skin is the largest organ of your body, and is affecyted by many lifestyle act li treat y tour y toe
Your skin is the largest organ of your body, and is affecyted by many life fstylee factors. Plea reat skirn fr o ym e i
hases yellws y h fowreo fu a h t ee insihd.e insid.e out.
How much water do you drink each day? 2/3 glasses 4/6 glasses More than 6
Do you smoke? No Yes
Do you smoke? No Yes
Do you smoke? No Yes
Females, does your skin change during your menstrual cycle?
No Yes
No Yes
No Yes
Females, does your skin change during your menstrual cycle?
Females, does your skin change during your menstrual cycle?
How much water do you drink each day? 2/3 glasses 4/6 glasses More than 6
How much water do you drink each day? 2/3 glasses 4/6 glasses More than 6
eeli yngeelingeeli huoelrpoh hurp t yse Current skin care regime:
Cleanser Toner Serum Face oil Moisturiser Eye products Exfoliator Mask
Cleanser Toner Serum Face oil Moisturiser Eye products Exfoliator Mask
Lip products tore felpo yng t t yoreelapihor r t st Current skin care regime:
Cleanser Toner Serum Face oil Moisturiser Eye products Exfoliator Mask
Lip products Lip products
Over exposure to sun
Additional comments: Additional comments: Additional comments: The company's created the Skin Instants® Lab specifi cally for skincare analysis Key concerns: Key concerns: Clients mark problem areas on a face map Key concerns: Spa Business 3 2013 ©Cybertrek 2013 5 5 5 Read Spa Business online
spabusiness.com / digital 6 6 91 6
Over exposure to sun
Over exposure to sun
Loss of firmness
Loss of firmness
Loss of firmness
Current skin care regime:
Congested/ blocked pores
Blemishes
Congested/ blocked pores
Blemishes
Congested/ blocked pores
Oily areas Blemishes Oily areas Oily areas tuapiherapist Dry Dry Dry Redness/flushingRedness/flushingRedness/flushing
SPA-KIT KEYWORDS: AROMATHERAPY ASSOCIATES
Sensitive/irritated areas
Sensitive/irritated areas
Sensitive/irritated areas
DehydrationDehydrationDehydration
CIRCLE YOUR AREAS OF CONCERN AND DRAW A LINE TO WHERE THE SYMPTOMS ARE MOST APPARENT
CIRCLE YOUR AREAS OF CONCERN AND DRAW A LINE TO WHERE THE SYMPTOMS ARE MOST APPARENT
CIRCLE YOUR AREAS OF CONCERN AND DRAW A LINE TO WHERE THE SYMPTOMS ARE MOST APPARENT
Fine lines/wrinklesFine lines/wrinklesFine lines/wrinkles
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