Anantara Spa is one of six MSpa brands (both pictures). Most of the company’s sites are in Asia but it has a growing presence in Africa and the Middle East
of how valued the facilities are as part of the MHG offering. “Mr Heinecke has a passion for spas, pizza and private jets!” he says. “They [spas] are of paramount importance. Anyone can have a nice hotel and bed with Egyptian cotton sheets and featherdown pillows – but we sell experi- ences which are not told, but felt by their great local cuisine, comfortable rooms and, of course, great spas.” Perhaps even more significant, how-
“Many people think the M in MSpa stands for Minor, when it actually comes from Mandara – which we brought into our fold in 1999 to work with our Marriott properties.” He adds that MSpa is also the distributor for product house Elemis, another Steiner subsidiary, in Thailand, while it works with Amala in China and has developed its own in-house Anantara Spa product and amenities line.
Spa Business 3 2013 ©Cybertrek 2013
Having so many spa and hotel brands works in the company’s favour in respect to mega-resorts – developments which fea- ture multiple hotels on the same plot and which are becoming increasingly popu- lar in Asia. “Our strength is that instead of having to go to three or four different com- panies, developers can just come to MHG and still have a choice,” says Stephens. The number of spa brands is also an indication
ever, is how spas are used by MHG as springboards into new territories. “MHG has opened in new markets through spas,” explains Stephens. “We fi rst launched the Anantara brand in China by introducing an Anantara Spa at the PuLi Hotel in Shang- hai in 2009. Now we have two Anantara resorts in the country, with another fi ve in the pipeline. Interestingly, Anantara in China is mostly known for its spas.
Read Spa Business online
spabusiness.com / digital 31
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