the skin only when it’s required, and so avoiding adverse reactions and overload. Its organic brand is Sacred Nature
(launched in 2009), which combines 99 per cent natural formulations with high effi cacy. The line is certifi ed organic by Ecocert and has won the Marie Claire Prix d’Excellence de Beauté twice, in 2010 and 2011. To reinforce these ideals of science, beauty and natural ingredients, the new [ comfort zone ] branding uses distinctive patterns and elements derived from structures found in the natural world. Guinard says the branding “is designed to refl ect an artistic, emotional representation of the scientifi c sources that are the basis for our formulations”.
INDIVIDUAL SOUL At the heart of the [ comfort zone ] business is people – from the Bollati family who con- ceived it and pioneered developments in skincare formulation, to the highly trained teams in Italy and internationally who deliver the CZ training protocols, and the high quality spa partners worldwide. In turn, these spa operators can better provide a more personal, human touch to their clients. Guinard says the new branding and
recently-revamped website and literature have been carefully designed to refl ect these values. She says: “The [ comfort zone ] logo
Spa Business 3 2013 ©Cybertrek 2013
[ comfort zone ] products are designed to have visual and commercial appeal, while delivering real skin results
represents the expert, loving hands of the researchers, estheticians, and therapists who provide an exclusive space of rejuvena- tion for clients. The brackets are a symbol of science’s embrace that protects and cares for the individual person”. To support the power of its products, the company offers a wide range of face and body treatments that draw inspiration from ancient techniques and rituals worldwide, as well as from different areas of wellness such as medicine and physiotherapy. Its Tibetan Sound Massage is inspired
by Ku Nye, an ancient indigenous practice originating in Tibetan medicine dating back almost 4000 years. Using Tibetan ringing bowls, the treatment is said to promote vital- ity, ease psycho-physical tension, contribute to the elimination of toxins and alleviate joint and muscle pain, anxiety and insomnia.
BRAND DELIVERY Guinard says the [ comfort zone ] brand principles are backed up by a sound busi- ness proposition, support and training. The basic training for spas lasts for one to two
weeks, and goes well beyond instruction in products and protocols – offering educa- tion in lifestyle matters, spa management tips, support with branding, merchandising, marketing and social media, and how to cre- ate a buzz in both the spa and retail areas. Guinard says: “We strive to get a per- fect balance for our spa clients. It’s not just about helping them deliver exceptional ser- vices, it’s about helping them to be profi table. Retail is an area that can be greatly improved in many spas – and we are the perfect part- ners to work with on this. “Our branding gives our products – which represent affordable luxury – a consumer appeal and it’s easy to understand what the individual products do. We don’t want them to blend into the spa environment, but stand apart with their own personality.” The next generation of [ comfort zone ] Spaces are now in development, designed to match the evolution and fresh focus of a modern, scientifi c skincare system, that still embodies Italian design fl air and passion.
Via Ravasini 9/a 43100 Parma, Italy T. +39 0521 965611
E.
contactcz@comfortzone.it Read Spa Business online
spabusiness.com / digital 47
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