TECHNOLOGY
Tom Bentley-Taylor Shortcuts Software
People are using social media to do their research and share opinions, so we’ve had huge interest in our review management tool.
This tool lets spas post positive reviews from confirmed clients, straight onto Facebook. Our main goal is to help spas get more new clients, to retain them, get them coming back, spending more and referring their friends.
Tom Bentley-Taylor
What makes it different or better? As well as the core software, Shortcuts has developed a range of cloud-based products that can be added to enhance the system. This is called the SMART System and allows spa owners to do a number of things: monitor and manage automated marketing campaigns; manage online reputation by check- ing client feedback; compare the business against industry benchmarks; monitor online booking; maintain listings on
mylocalsalon.co.uk and; allow remote access to the appointment book There’s one log-in and everything is accessed through a central place, making it easy to navigate.
What’s the price range?
What’s new and exciting? We have new features and some enhancements coming soon. The global clients functionality will improve a spa’s operations where a client visits more than one venue of a multi-location business, while the loyalty and membership features are being enhanced. There’s also an online client information card to relieve congestion in the reception area.
What types of spas is your software targeted at? There are versions for any size of business, from the single operator to multi-location chains, and also functionality for different types of spa. We cater for differing operating hours via our 24/7 helpdesk.
Chris Parker ESP Online
Our Business Intelligence on Demand brings spa information to life, with a top-down view and interactive journey
This new feature directs spa owners to pinpoint problem areas in their company, meaning they don’t need to sift through pages of reports in order to get an holistic view of their business. It means any money spent or actions taken will have the best results.
Chris Parker
The core software starts from less than £100 (US$158, €119) a month. The SMART System is an additional £50 (US$79, €60) per month. We mon- itor the return on investment spas make from the software and notify them of this to show how much the system is doing for their business.
What’s your vision for your business? To constantly develop useful and easy-to-use solutions that benefit spas in every area of their business –such as our iPad functionality – especially picking up on trends such as mobile, social and the cloud.
Web:
www.shortcuts.co.uk Tel: +44 161 972 4900 Email:
marketing@shortcuts.co.uk Spa-kit keyword: shortcuts
What’s the price range? Our model offers upfront purchases, rental and Soft- ware as a Service. Rentals start at US$50 (€38, £32) a month; upfront purchases at US$300 (€226, £190) and US$1,500 (€1,128, £948) per licence. Ultimately it depends on the needs of the user.
What’s your vision for your business? Having the right product is only a part of the equation: working with the right company is just as important. Software partners need to be integral to your busi-
ness, because the closer the relationship the better the results. Software isn’t like an electronic appliance you turn on, use, and turn off again, it depends on input from users and they have very different needs which
change over time. It’s a journey that evolves. This is why we’re called an Evolutionary Service Provider (ESP): we help evolve your business.
What types of spas are your products targeted at? We focus on all types and sizes as our system is modular. Our prod- uct also has third party PMS integration and multi-site integration which makes it suitable for groups.
What makes it different or better? What makes our system unique is its comprehensiveness. From bookings to balance sheets and everything in-between, we focus on covering as many of the spa business processes as possible. Also, our hybrid combination of desktop and cloud capabilities means that spas can work offline or online, which in some countries is a real need due to internet connectivity being unstable.
108 Read Spa Business online
spabusiness.com/digital
How are you responding to tech trends? Our plan is to leverage the opportunities provided by the cloud, but do it with a difference rather than just tick off the fact that we have a specific feature. We offer custom development and our policy is that whatever development takes place will be provided to all our clients, so everyone benefits.
Web:
www.esponline.co.za Tel: +27 21 421 6963 Email:
chris@esponline.co.za Spa-kit keywords: esp online
Spa Business 3 2013 ©Cybertrek 2013
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116