WELCOME
mondo*dr 21.4 May / June 2011
ON THE COVER Marquee, Las Vegas Photo by Warren Jagger
General Manager
Justin Gawne /
j.gawne@
mondiale.co.uk Editor - EMEA
Michael Nicholson /
m.nicholson@
mondiale.co.uk Editor - APAC
Rachael Rogerson /
r.rogerson@
mondiale.co.uk Advertising Manager
Curtis Campbell /
c.campbell@
mondiale.co.uk Marketing / Circulation
Laura McLaughlin /
subscriptions@mondiale.co.uk Accounts
Amanda Giles /
a.giles@
mondiale.co.uk Production
David Bell, Mel Robinson, Dan Seaton
Group Chairman Damian Walsh
Mondiale Publishing
Waterloo Place, Watson Square, Stockport SK1 3AZ United Kingdom Tel: +44 161 476 8340 | Fax: +44 161 429 7214
Annual Suabscription Rates (7 Issues) UK: £30.00 / Europe: £50.00 / Rest Of World: £65.00 2 year rates are available on request. Subscribe online at
www.mondiale.co.uk or call +44 (0)161 476 5580 ISSN: 1476 4067
Mondo DR (ISSN 1476 4067) is published in January, March, May, July, September, November and December by Mondiale Publishing Limited, Waterloo Place, Watson Square, Stockport, SK1 3AZ, United Kingdom
Subscription records are maintained at Mondiale Publishing
Having returned from Prolight + Sound in Frankfurt with the steady glow of achievement, a stinking whisky hangover and only one item of clothing lighter, I’m chalking this year’s show off as a success. (I really did like that hat, though...)
It was during my time on German soil that I began to philosophise about the world of audio and lighting; the accessibility of each, their histories and the people who make the industry what it is. I think it’s easy amid such a familiar environment, where it can appear that nothing much changes, to sidestep the fact that it is technological innovation that consistently drives it forward. Of course it is. But between the parameters of the professional environment, change can be conservative, with the flimsier commercial environment much more suited to leftfield thinking and throwaway ideas. I remain sceptical about 3D viewing experiences. Personally, I think on the big screen, it is an enjoyable, special occasion experience. But I don’t think it’s an everyday thing. And I definitely don’t think anyone should add those glasses to their regular viewing-attire. The 3D audio concept, however, seems like a much more organic, everyday idea. In this issue, we look at Marimekko’s latest stores, which feature MorrowSound True 3D technology. The Finnish design house’s clothes are inspired by nature, and so the ambient sounds are too. But it is the way in which they are configured, and the results, which stir my interest.
MorrowSound suggest that “the 3D experience can include a virtual motorcycle driving through you”, which may sound a little farfetched, but strangely not unachievable. Our eyes often lead our actions; we see something we like and move towards it, we see something dangerous and move away, and when it’s time for our day to end we close our eyes. Our ears, if we are lucky, continue to work, as a pair or independently, regardless of what we are doing. They deal in less literal matter than our eyes, meaning they can be tricked much more easily, which potentially makes 3D audio a much more feasible idea. Marimekko’s stores offer relatively small spaces, which lend themselves well to an intuitive, ambient listening experience; it will be interesting to see where else we see 3D audio pop up in the future.
Limited, Waterloo Place, Watson Square, Stockport, SK1 3AZ, United Kingdom
mondo@mondiale.co.uk www.mondodr.com
Printed by Buxton Press, Palace Road, Buxton, UK
Michael Nicholson Editor - EMEA
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