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portfolio on the market.


Tis enables international operators to tailor the sports on offer to their local audience, depending on which sport is popular in which territory, while also customising margins to local regulatory requirements and player preferences.


KEEPING IT LOCAL Take Africa for example, where latest estimates


put the continent’s sport betting market in excess of $4billion, with a large percentage of that cash wagered on European football. It’s therefore no surprise to see that virtual football is proving hugely popular on that continent.


Just last month Kiron debuted two winter sports games at ICE, with both Hockey Shots and Speed Skating likely to prove popular in Scandinavia and a number of other important jurisdictions.


Providing a mixed portfolio is essential, but so is ensuring all games have high-quality graphics and sounds, with titles such as Hockey Shots immersing players into the sudden death scenario of a shootouts, with a tense sudden- death level designed to raise pulses.


Of course, there is always going to be a crossover, and speed skating is a great example


of that as it attracts players who are not just winter sport fans, but also fans of traditional racing games.


Our speed skating title utilised many of the same core game mechanics, as well as cutting edge graphics and sound as other racing titles.


PLEASING THE MODERN USER Virtuals also fit in with the ‘snacking’ style of


modern mobile customers, the ones who have two minutes here and 10 minutes there to play their favourite titles.


We have seen a strong preference for virtual titles that offer instant gratification among this demographic.


Tis has in turn led to traditional ante post bets on racing declining almost as rapidly as virtuals are growing.


It’s therefore no surprise to see those same sportsbook operators using virtuals as side bets, in a similar way to how many online bingo operators offer slots or table games.


A player who has staked a bet on a 90-minute game of football can often find themselves getting bored during dead times of the game, and this is when virtuals can gain share.


Instead of riding out the boring passage, players are offered the chance to enjoy a wager on virtuals, whether it be football, racing, archery or even table tennis, with the result almost instant.


THE NOT TOO DISTANT FUTURE


Over the past few years, virtuals have enjoyed a great deal of growth as a complimentary offering. What we are now seeing is the emergence of virtuals as the primary destination for a fast-growing user base.


Providing a mixed portfolio is


essential, but so is ensuring all games have high-quality graphics and sounds, with


titles such as Hockey Shots immersing players into the sudden death scenario of a shootouts, with a tense


sudden-death level designed to raise pulses.


NEWSWIRE / INTERACTIVE / 247.COM P95


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