Player versus player sports-betting finds its perfect Arena as new deals with Kiron and Cheza gaming takes ArenaCube ‘Into Africa’
ArenaCube was busy finalising two new deals at ICE; one with virtual sports specialist Kiron Interactive and one with Cheza gaming. who will be taking the company’s games into the Kenyan market
Te deal with Kiron will see the company integrate bespoke virtual sports content on ArenaCube’s gaming platform and respectively the innovative multiplayer sports betting game on Kiron’s gaming platform.
Under this partnership, during 2017, ArenaCube and Kiron have agreed to develop and launch to the gaming market a new version of the Arena Challenge. Te multiplayer sports betting game will integrate Kiron’s leading virtual content, creating an enhanced product offering that will drive revenues and profitability to their operator network.
range that it has been building for several years. Indeed, Evolution also made a point of showcasing its other exclusive titles at this year’s ICE. Amongst these games were Live Tree Card Poker and Live Ultimate Texas Hold’em. Both of these titles are the result of an agreement with Scientific Games, through which Evolution is the exclusive provider of the Live Casino versions of these dominant Poker games.
THE CONTINUING RISE OF MOBILE Asked what was the hottest topic at the show,
Riches said that she believed it was the continuing rise of mobile in the Live Casino sector. “At Evolution we are now seeing around 46% of game revenue, on average across our network, coming from the mobile channel.”
Tis continuing upward curve is, Riches believes, partly down to Evolution investing heavily and early in mobile on behalf of its licensees.
“We didn’t disappoint players with our early mobile offering — we took our time to ensure that what we presented to players on-screen was world-class in every way. We gave our licensees’ players the widest possible choice of games and tables, and also the best playing possible experience, so playing Live Casino on mobile became second nature to them. Now, for a very large percentage of our licensees’ players, it’s ‘mobile first’, but in the knowledge that they can switch to tablet or to desktop whenever they want to and have the same UI and the same consistently enjoyable gaming experience.
SMARTPHONE PORTRAIT EVERYWHERE “Our emphasis in the first few months of 2017
has been on completing the rollout of portrait gaming on smartphone across all of our games. Tis is likely to deliver another incremental revenue boost for operators already enjoying strong revenues via mobile.
Mario Fiorini, CEO of ArenaCube, said: “We are excited to have teamed up with a respected company such as Kiron. With this partnership, we are not only growing the product portfolio for our clients, but also the fusing of Arena Challenge with virtual content will add another vertical in the industry.”
Steven Spartinos, Co-CEO of Kiron Interactive, said: "We are delighted to have partnered with ArenaCube, a true innovator in the betting space. Having always embraced innovation, Kiron is excited to work with ArenaCube in delivering new unique betting propositions to the market.”
Te deal with Cheza Gaming will launch Arena Challenge into the Kenyan market.
Arena Challenge is an innovative betting game that shifts the focus of traditional sports betting from players betting against the operator, to players competing, using a combination of their betting skills and strategic game play, against other players.
Mr. Fiorini said: “We are excited over entering the Kenyan market, and we truly believe that this partnership will contribute in the growth of gaming in Africa as our game brings innovation that embraces and enhances the experience and possibilities for both player and platform operator in ways never seen before.”
Barney Barrow, CEO of Cheza Gaming stated: “It’s no secret that the traditional Sports Betting market has grown exponentially in Kenya. We see multiplayer (player versus player) betting as the key driver for continued growth. We searched the planet for the best and the most engaging multiplayer betting platform and we, finally, found it at
Arena’s Theodore Kalamakis
ArenaCube. Arena Challenge takes betting back to where it began with players competing with each other, rather than the house. We are excited about the concept and we are sure that the Kenyans will play in their numbers. Our partnership with ArenaCube delivers on our strategic approach to bring innovation to the Kenyan gaming market under our “Hela” brand and give players the best and most engaging games. As we rollout into other territories we look forward to the continued partnership with Arena Challenge.”
Te company’s ArenaChallenge was taking centre stage at ICE. Retaining the fundamentals of sports-betting, it is an entirely new betting game: one that boosts the prospects of winning for players; while offering the possibility of increased profits and reduced risk for operators. Players compete against each other in tables, with up to 11 participants, using a combination of their betting skills and strategic game play, rather than betting against the operator. It also introduces new winning possibilities whereby for example a player can get one or more selections wrong, in his bet slip, but still win.
From the perspective of the platform operator, the management and cost of team of risk managers is completely removed, as is the requirement for having any cash collateral tied up to secure any exposure from traditional betting. Additionally, the setup of tailor-made tournaments can increase significantly players' engagement levels and profits.
ArenaCube was also showing Wider Poker, which allows up to 100,000 players to play simultaneously in each hand, leading to huge prize pools.
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