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ICE 2017 was another very successful edition for e-gaming, the Czech specialist in SBG systems and online gaming content. Te stand was crowded with visitors from around the world, eager to see the presentation of e-gaming’s new ergonomic cabinet, which has perfected player comfort and introduces new games for land- based operation and online gaming


Every year the volume of installed e-gaming terminals is growing steadily, which automatically increases the number of visitors to the company’s stand at ICE. During all three days of exhibition, it was difficult to speak to the e-gaming sales team as they were busy throughout, which is always a sign of the popularity of a company’s products.


Tis year e-gaming has noticed a particular interest from African countries where the company is establishing itself in the market, and where in the next couple of months there are several more installations planned. For the second consecutive year e-gaming saw several visitors from Latin America where the company has already built a solid reputation. e-gaming has three joint ventures in this region, with increasing activity and further joint ventures are predicted during 2017.


From Latin America and the Caribbean, visitors expressed interest in e-gaming popular SBG machines and especially in game content, as platform providers and game content suppliers visited the stand to discuss the possibility of offering popular e-gaming content games on several platforms.


To improve the conditions for placements of the machines in this market, e-gaming will, in the near future, launch the production of its popular e-neon cabinet in Mexico whereby the machines, which will be intended for Latin American countries, will be produced in Mexico to save shipping time and costs.


More installations are also planned in the Balkan region this year and e-gaming is in the process of certification for new jurisdictions in the Balkans, where the company has established a market for over three years and


Paysafe shows its affiliate side at the London show


Paysafe was in London with a new Chief Marketing Officer and a new company added to the Group’s ever-growing portfolio.


Former Amazon, PayPal and Betfair stalwart Oscar Nieboer has joined as the Group’s first ever Chief Marketing Officer.


Speaking at ICE, Mr. Nieboer said: “Tis is an extremely exciting time for Paysafe and the wider payments industry, which is rapidly growing and changing. Paysafe has such a great culture of innovation in payments and I look forward to driving the brand’s growth as we


Paysafe’s Claudia Schugerl


continue to help our customers and consumers benefit from faster and simpler ways to send and receive money internationally.”


e-gaming’s Urbain Thewissen


Visitors spanning every gaming market on the planet made a beeline for the e-gaming booth


where the number of installed terminals is increasing gradually. Te number of Spanish visitors to e-gaming's stand was also especially high this year. e-gaming’s Spanish subsidiary based in Madrid has installed around 2,000 machines in the country in the last three years and many more are planned for installation during 2017 as they have received certification for an additional three autonomous communities during the last two months.


Te company is launching its own operations in Spain and is planning to operate sites in every community in the country. Tis will contribute considerably to both feedback and game acceptance, and help the software team develop specific games for each market. e-gaming already owns arcades in other jurisdictions and is convinced as to the advantages of such a strategy in providing the right tools for its game developers.


As always, visitors from the Czech Republic and Slovakia thronged the stand and despite the fact that e-gaming is already one of the biggest suppliers in these two countries, the number of installed machines continues to increase steadily.


Overall, the interest in e-gaming’s content was universal across all international markets, with platform suppliers from every corner of the globe visiting the booth to discuss possible cooperation with the company. And with more than 26,000 terminals currently installed in 12 jurisdictions, the games are drawing a huge amount of attention from the players’ community too.


All representatives of the company who participated in the exhibition, are pleased with the great success of the ICE show and they expect a very successful year ahead.


Tis was also the first London show since Paysafe bought Income Access into its fold. More than 25,000 affiliates use the company’s multi-channel software for their marketing campaigns.


Paysafe President and Chief Executive Officer Joel Leonoff said: “Income Access is an excellent fit for our business. Tis acquisition will help to extend our leadership position in niche-orientated payment solutions as we add value for our merchants and redefine the role of a payments provider.”


Paysafe Group also includes Skrill, NETELLER, MeritCard, paysafecard, payolution and FANS Entertainment under its payments business umbrella.


NEWSWIRE / INTERACTIVE / 247.COM P67


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