Review ICE TOTALLY GAMING 2017
SG Interactive cracks landscape/portrait flip technology for mobile
SG Interactive was launching new games such as Legends of the Fall and Kooza at the show along with some new technology that allows mobile players to flip seamlessly, mid spin, between landscape and portrait play
Lindsay Goldner, Senior Manager for B2B Marketing at SG interactive, told us: “Portrait mode allows players to hold their handset a lot more naturally. It’s how we hold our mobiles to view social media and in terms of online slots, it creates a top box and other features more commonly associated with land-based slots. It’s something that a lot of people have been trying to do for a long time and we’re delighted to have finally cracked the code. Te flip doesn’t interfere with game play at all. We’re looking forward to analysing the data and seeing how the technology changes player behaviour.”
EnergyBet teams up with Dimoco Carrier Billing for payments
Online casino group EnergyBet announced a partnership with Dimoco Carrier Billing to provide the iGaming sector the same easy payment opportunities already commonplace in adjacent digital entertainment industries
Carrier billing offers an unmatched convenience and customer satisfaction compared to traditional payment methods, such as credit or debit cards. Te result is a significant increase in customer retention and conversion rates for providers, such as EnergyBet. Leveraging Dimoco’s direct billing connectivity to the major telecoms networks, such as Vodafone, 02, EE and Tree, EnergyBet will gain billing reach to more than 70m UK mobile numbers, in a market worth more than £4.6bn.
Players are shifting to an increasingly mobile world, consuming a wide range of digital services. Te online gaming customer is not typically sitting at his laptop or PC, but rather walking down the road to place a bet at their local betting shop, while accessing their mobile device.
Tis partnership provides users with a simple, P76 NEWSWIRE / INTERACTIVE /
247.COM Lindsay Goldner showing Kooza at ICE 2017
Te Kooza game follows on the back of Scientific’s deal with Cirque du Soleil. Utilising the popular Cirque du Soleil character, Trickster, it brings popular features such as the Wheel of Death and a pick-bonus to interactive as well as land-based.
SG has embraced Omni-Channel with games
across all platforms including Flame of Fortune, Hercules High and Mighty, Jewel in the Crown, Rainbow Riches Reels of Gold and Legend of the Pharaohs.
SG Interactive was also demonstrating SG Universal which has ‘experienced a lot of growth.’
Te SG Universe product suite features multiple platforms that empower land-based casinos to increase engagement with their players at home, on-the-go, and during each successive visit to the casino floor.
Lindsay Goldner explained: “SG Universe bridges the gap between land-based and mobiles bringing on board more than 150 unique marketing features, which put the casino's brand in the palm of the player's hand. Operators can send highly targeted, personalised messages directly to the player’s smartphones, whilst customers can view their loyalty rewards, tier progress and book rooms and dinner reservations.”
It also offers a platform for the Play4Fun Network social casino platform which land- based casinos can use to build engaged online player communities.
SG Interactive has found that the Play4Fun Network is driving over 90 minutes engagement per daily player, during an average of more than four sessions per day immersed in the casino's brand, both online and on mobile devices.
the top three payment methods at Facebook, providing the recognition factor with a large swathe of any gambling operator’s potential audience. Tis payment option brings significant opportunity to service providers, including EnergyBet, due to the direct connectivity to the billing platforms of the major telecoms networks.
Marcin Sapinski, CEO of EnergyBet said:“Dimoco’s extensive European presence and FinTech philosophy position the company at the forefront of mobile technology. Dimoco is the natural partner to further enhance EnergyBet’s market position as the innovative and award-winning sportsbook.”
Rafal Nowak, program director, iGaming at Dimoco, added: “After two years of European- wide development, Dimoco is officially activating carrier billing within the iGaming industry, with only the locally regulated iGaming operators having the opportunity to take advantage of this payment method. We selected 10 markets for initial tests with the most innovative iGaming operators and decided to kick-off our initiative in the homeland of online gambling – the UK. With EnergyBet as our inaugural partner, this is the first time carrier billing will be integrated and activated with a serious international iGaming operator and licensed.”
hassle-free and quick payment option that everybody literally already holds in their hands.
Consumers are likely to be already familiar with the concept of carrier billing. It is one of
EnergyBet is currently the official betting partner of Aston Villa Football Club, and the main shirt sponsor of Leyton Orient Football Club. It was exhibiting at ICE alongside LV Bet and BeeFee Games.
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