Review ICE TOTALLY GAMING 2017
Playtech CEO Mor Weizer gave an in- depth presentation at the ICE show in London, which unveiled an enormous partnership deal with Warner Bros. for the licensing of its characters across a host of gaming titles about to be shared with the market by Playtech
Tere’s something of a backlash taking place against using the term omni-channel. It’s over- use and even lack of cohesive message from suppliers has begun to tarnish the term and there was a real reluctance from almost every supplier at ICE to bandy it around with anything like the abandon we’ve seen in the past. “Server-based gaming’ plummeted down a similar tech-rabbit hole; so popular for so long, it’s disappearance all the more abrupt as ‘SBG’ fell from favour – the same appears to be happening for omni-channel, despite the fact that it remains a key aspiration of many gaming suppliers.
Speaking to an assembled press audience at the ICE show in London, Playtech CEO Mor Weizer outlined what he sees as an inevitable trend in the industry towards the convergence of the retail and online sectors. “We truly believe that on the back of regulations, we will continue to see convergence between retail and online and I’m happy to say that Playtech is uniquely positioned in this respect,” outlined Mr. Weizer. “We are the only company today that provides retail and online operators with an end-to-end solution to achieve their strategic goals to grow their gaming business worldwide.”
Playtech announced the launch of a new title, Tiki Paradise ahead of the ICE show, a game that allows operators to promote features to specific player channels. Playtech has currently deployed Tiki paradise into 300 Gala Coral LBOs in the UK, with the intention to introduce the game to 1,100 sites in the UK and further afield in the very near future.
We have a very clear strategy,” stated Mr. Weizer. “We intend to continue to grow the company; create shareholder value and execute
“There are no boundaries any more. People should think about real-time data analysis, business intelligence and the value of insights that enable operators to evaluate players and better serve them both now and in the future. This is why Playtech is so different from others.”
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Playtech’s Mor Weizer
Playtech acquisitions, licensing deals and unique ONE solution dominated at ICE 2017
against our strategy.” It’s a simple strategy – to add more customers every year by continuing to support the organic growth of existing customers and by continuing to provide customers with more games, more products and better infrastructure. Playtech will also provide a selected few, well recognised brands, in regulated markets, with much more than infrastructure and products can provide on their own, extending the offer to include services to turnaround businesses and accelerate the growth, such as we’ve seen with William Hill and Ladbrokes in the UK and in Mexico with Caliente.
Acquisitions is an inherent part of the Playtech strategy and Mr. Weizer highlighted the newly acquired Eyecon, a specialist provider in the social bingo games category. Eyecon has a particular focus on bingo audiences and has a games portfolio of over 70 games, including ‘Fluffy Favourites’, a game which involves trying to win cuddly toys via a ‘crane-style’ mechanic. “Eyecon is a very important acquisition for us,” said Mr. Weizer. “Not least because it introduces incremental revenue and profit streams, but it additionally provides us with better access to certain operators to which we have not provided our products in the past.”
Te deal to acquire Eyecon for £50m also
strengthens Playtech’s relationship with existing customers – including 888, as Eyecon is one of the major content providers to the global bingo offering of
888.com. “We believe the announcement is evidence of the trajectory of Playtech, the strength of the business and our ability to execute against a strategy to accelerate the growth of Playtech,” stated Mr. Weizer.
Recognising the interest in Playtech’s current and future M&A activity, Mr. Weizer stated that the company is strengthening the capability of the business with acquisitions such as the Eyecon deal. “We will continue to provide the largest portfolio of games for the online gaming industry,” affirmed Mr. Weizer. “And we will extend beyond that reach on the back of the Playtech One concept, introducing each and every game in both the retail and online environment, helping the operator create a seamless journey for their customers, just as you find in commerce and ecommerce businesses around the world.”
Product vertical acquisitions remain on the agenda for Playtech, with Mr. Weizer pointing out that the purchase of BGT (Best Game Technology) in 2016 is recognised within Playtech as a transformational deal for the company. Not only because it equips the Playtech with a very important component in its
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