SIS demonstrated its unique In-Running horse race betting at the ICE London show
Horse racing specialist SIS was showing its revolutionary Horses In-Running pricing demo that allows operators to offer true in-play betting on horse racing for the first time
SIS Stream, was another highlight on the SIS booth at ICE, an innovative streaming distribution platform which offers versatile streaming solutions and content through online or IPTV solutions. Customers who take SIS Stream will enjoy marquee events such as exclusive UK greyhound racing for an international audience, as well as the very best in horse racing from around the world.
Also featuring at ICE was the full pricing and derivative offering from SIS Trading Services. Giving operators of all shapes and sizes instant access to an expert team of experienced traders and high-quality, real-time price feeds, including ante-post early morning prices, derivatives and more. SIS Trading Services is the perfect fully outsourced solution.
SIS Trading Services is a first for the company and the perfect complement to the market leading pictures and data product set that has been delivered with excellence for over 30 years to international markets.
Te company was also showing its premier line- up of world-class content, including horse and greyhound racing from the UK and Ireland to Latin America and Singapore.
At the end of last year, the company exited licensing agreements with other providers of its horse racing and greyhound racing data to the online bookmaker industry, and is now the sole supplier of core race day data for Irish horse racing, UK horse racing from 20 courses, and UK greyhound racing, in addition to its premier international horse racing.
As part of SIS’ strategic push to build content in the online data market, customers now have access to pricing services including early prices, with derivatives available soon, as well as enhanced data services including form and tipping, and later next year – in-running data for horseracing, an innovative new development from SIS, which will open up significant new betting opportunities.
To reflect some of these opportunities the company rebranded just before ICE. Paul Rees, Head of Marketing, said that whilst there was a lot of heritage, awareness and trust in the SIS name, Satellite Information Services did not accurately reflect where the company was today, and where it want to be.
Te logo, which included a racing post, was also seen as not reflective of the company’s increasingly diverse product offer.
Mr Rees said “We therefore decided to retain the NEWSWIRE / INTERACTIVE /
247.COM P79
SIS acronym, but change the company name to Sports Information Services, to better reflect our diversification strategy and broader product offer. Our new logo is relatively simple which reflects the confidence that we have in our
Kambi signs deal
with Greentube Kambi used the London show to announce a new deal with Austria- based Greentube that will see Kambi offer its sports betting service to Greentube's brands in regulated European markets such as Spain, Italy, UK, Germany and Romania
Te latest deal follows the MoU with Novomatic Lottery Solutions (NLS) announced in October 2016, where Kambi and NLS launched 'NLS Sports Betting - Powered by Kambi'.
Kristian Nylén, CEO of Kambi, said: "We are very pleased to have been chosen to provide Greentube with our fully managed Sportsbook service. Tis deal is another positive step towards extending the partnership with Novomatic Group. With Greentube's many local licenses, the partnership has great potential to make it an important pan- European Sportsbook player alongside its already successful casino brands."
Tomas Graf, Greentube CEO, said: "Adding Kambi's Sportsbook to our online brands will further enhance the appeal of our online casinos and open completely new customer
segments for us. We look forward to this partnership and are convinced that it has the potential to be a great success."
Te Greentube deal follows a fantastic 2016 where Kambi sealed deals with Mr Green, LeoVegas, Grupo Televisa, R. Franco Group, the Rank Group and Apuestas Internacionales in Mexico. It also opened new offices in London and Bucharest. Te group was showing its innovative retail solution at ICE, incorporating self-service terminals, over-the-counter and bring-your-own-device components.
SIS’ Dave Gill demonstrated SIS Stream at ICE 2017
products, from 30 years of heritage in betting. It’s a bold choice, but it provides instant stand out from our competitors and has a professional look and feel that works across all of the major platforms that we utilise.”
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