Review ICE TOTALLY GAMING 2017
NetEnt demonstrates real-money Virtual
Reality slot at ICE NetEnt was at ICE showing the first glimpse of its new real-money Virtual Reality slot game. Gonzo’s Quest, one of the company’s most popular titles, will pilot this new game venture
Te use of VR is a growing trend among consumers and research shows that online players are starting to look for alternative, more immersive gaming experiences.
As a company that prides itself on tracking technology advancements, NetEnt believes that WebVR technology will be mature enough to offer basic support for VR game-play in 2017/2018. NetEnt’s ambition is to respond to that by adding the Gonzo’s Quest VR game to its current multi-channel offering and to distribute it through the existing NetEnt Casino Module to maximise reach and availability for its customers.
Per Eriksson, CEO of NetEnt, said: “Te VR version of Gonzo’s Quest is an amazing experience. We firmly believe that VR has a given place in the future of online gaming, based on our research and the trends that we monitor. We remain focused on delivering the ultimate entertainment experience by taking this first step towards developing our first real-money VR slot. Tis is a milestone for NetEnt and the gaming industry.”
NetEnt was also presenting NetEnt Live Rewards, the first deliverable from NetEnt Engage a suite of products, features and functionality designed and develop to maximize levels of loyalty and retention, boosting player engagement.
Mr. Eriksson described it as the ‘solution to an industry wide problem.’
Live Rewards is a tool designed to create engagement by enabling instant rewards with real-time, in-game notifications for players. Operators can reward players with cash, bonus or free rounds on NetEnt video slots, an opportunity to cross-sell between different products. Te Live Rewards process allows promos to be created in less than two minutes and campaigns to be planned in greater detail, opening the door to more personalised offerings.
On the mobile live casino front, NetEnt was adding Common Draw Black Jack to its suite. Mr. Eriksson explained: “Te game will launch on March 27. Common Draw Black jack is not restricted to seven players but is instead offered to multiple players with everyone playing the same hand. Players can old when they want to
P92 NEWSWIRE / INTERACTIVE /
247.COM NetEnt’s Erik Widqvist and then watch as the rest of the pack is dealt.”
Launched in September last year, NetEnt Live Mobile uses Chroma Key technology that allows 3D-branded backgrounds to suit any operator.
Sam Brown, Head of Live Casino at NetEnt said: “We’ve got a whole host of moving backgrounds to help brand the live dealer game from a space theme to a fairground theme. We can also have the dealer and the table sitting in the middle of a football pitch surrounded by a stadium hooked up to a live feed showing the latest football
scores. We use a unique portrait mode, in addition to landscape mode with in-spin betting capability, just like in land-based casinos.”
NetEnt had a couple of interesting launches on the slot side. It has signed an agreement with 20th Century Fox Consumer Products to exclusively license the Planet of the Apes film franchise for online casino gaming with a game set to be released in the second half of 2017. Te game will feature stunning graphics and unique game mechanics that will bring to life the power and excitement of the brand.
StylGame’s Alberto Zambon with Giorgio Lulita
StylGame allows Sochi to play in complete comfort
StylGame was showing its Royal Stool product line with its patented Play in Comfort system at ICE Totally Gaming in London. Te Italian seating specialist recently supplied its seating range to Sochi Casino & Resort, the first world-
class casino located in the south of Russia.
Giorgio Lulita, CEO of Stylgame, commented on the Sochi order: “Many customers are choosing our company thanks to the excellent quality and customisation of our seats. Sochi Casino & Resort decided to choose our company for the ability to quickly develop customisations in line with original idea of their own architect, engaging our R&D department in the study and prototyping of new tailor made projects.”
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